Home Tags AdTech

Tag: AdTech

Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280...

Numerous mergers and acquisitions will take place towards the end of 2020. This week, credit reference firm Experian bought Tapad and location-based specialist...

Amazon Adds More Fire TV Inventory to its Ad-Tech Stack

Amazon is adding a Fire TV Inventory to its ad console, a tool that advertisers use to manage their sponsored advertising campaigns on Amazon....

CTV and ‘Addressability’ Buoy Ad-Tech Revenues, Indicating Companies’ Future Focus

The recent quarterly earnings calls from the few remaining independent ad tech companies show the winds of change in digital media. LiveRamp today expressed...

MOST POPULAR

HOT NEWS