Google is getting smarter and more powerful. Because Google is better able to answer questions within the SERPs, this can become more difficult for those of us who rely on Google’s organic search traffic.
If things change, 2021 is the best time to look into SEO techniques to drive more valuable traffic to your website.
Whether you have an in-house marketing team or you employ an SEO agency for small business success, we’ve rounded up some SEO techniques that you can use to drive more visitors to your website this year who will hopefully convert!
Let’s take a closer look at these techniques below.
Enhance the user experience
The user experience is crucial not only for ranking in Google, but also for the maintenance of the users on your website. If you have poor layout and navigation on your website, users will leave and this will increase your bounce rate. If users are quick to leave your website, they are less likely to come back and they haven’t converted. This means that all the efforts to get them on your website are in vain!
Fortunately, there are many ways that you can improve the user experience on your website. This includes the quality of your content. Well-written content that is easy to read in short sections that explains what services / products you offer and is engaging is highly recommended.
You can add bullets, pictures, and sub-headings to make your content easy to read.
Increasing the site speed is also important and will help you improve the user experience. Imagine going to a website that takes forever to load or waiting to display your shopping cart. The slower the site speed, the higher the bounce rate. You lose users and potential sales. So take the time to make sure your website has been speeded up.
Discover the best tools for digital marketing
Explore some of the digital marketing tools including SEO, social media marketing, e-commerce, content marketing, marketing reporting and much more to be successful online.
Don’t overlook technical search engine optimization
You could do everything right, including engaging, quality content. However, if your website is technically flawed, then performance is below average. In return, you are missing out on valuable traffic on your website, which can potentially lead to fewer conversions.
So what can you do to improve your technical SEO?
From correcting your semantic markup, to enabling AMP for mobile devices, to making sure your entire site loads on HTTPS, there are so many ways to improve the technical health of your site.
Diverse backlink profile
In 2021, links are still an essential part of search engine optimization. Quality issues and spam links can actually harm your website.
Links from very low DA websites don’t have much value. So your best bet is to look at older websites as they have more value than newer websites. However, websites with backlink profiles that consist almost entirely of very high quality links can be marked for manual review. Hence, it is important to diversify your link profile and make sure it looks natural to search engines.
So by implementing these SEO techniques, you can drive more traffic to your website in 2021. Hopefully these will turn into conversions so you can make this the best year for your business yet!