In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes.
Social is now about how to target your audience, create customer journeys, and get people to your website to make a purchase. Paid social media strategies help with this.
The real challenge, however, is understanding the ins and outs of social media advertising, how to get started, what to spend, and how each network works. That’s a lot even for seasoned marketers, and can be a hurdle for those just learning how to make the best use of paid social media.
This resource is where you can find all of the major guides on paid social advertising. This is your one stop shop for better paid ad performance.
When you’re just starting out, understanding the basics of social media advertising is important. Every organization operates differently, so a strategy tailored to your needs is ideal. The problem is knowing where to start.
Social Media Advertising Strategy: The Basics
You don’t want to invest in paid social networks with no game plan. After starting your campaigns, how do you know what your activities are really doing? This starter guide is perfect for those looking to build a social media advertising strategy from scratch.
Social media advertising strategies for every platform
After you know the basics, you probably have an idea of where to implement your strategy. However, paid social networks are not the same in every network. Running ads on Facebook is different from Twitter, so your strategy should also be unique. Here we will break down specific strategies for each major social network:
Facebook advertising strategy
When it comes to social ads, Facebook is king. Understanding how to build audiences, target specific users, realign specific groups, and measure success is key for any brand. This guide provides a good overview if you go to Facebook for paid social networks.
Instagram advertising strategy
Instagram also uses the Facebook Ad Manager. This is a good second step for social media ads. However, there are many nuances to Instagram advertising. So, bookmark this guide to get started.
Twitter advertising strategy
Don’t forget Twitter! Many brands see great success with Twitter advertising, and the network offers many unique ways to reach audiences. We got you covered with our Twitter advertising guide.
LinkedIn advertising strategy
Promoting the world’s largest professional network has many advantages. Find out everything you need to know about LinkedIn Ads here.
TikTok Ads: What Marketers Need To Know
TikTok has seen a rapid and sometimes stormy rise in the social arena recently. This can make it all the more difficult for marketers to keep up with best practices for the platform. Learn all the basics of creating successful TikTok ads.
Snapchat advertising strategy
What about the basics of creating and scheduling Snapchat ads? How much do they cost? Which filters are available? How do you measure success? You can find the answers in this Snapchat advertising strategy guide.
Next steps for ads on each platform
Now that you know how to get started with paid social networking, here are tips on how to refine your campaigns approach and make budgets more efficient.
Facebook advertising costs
It’s extremely easy to waste budgets and consume ad spend if you’re not prepared. Use this guide to keep yourself up to date and make sure you are planning effective campaign budgets.
Instagram story ads
With the addition of Instagram Stories, ads for Instagram Stories come. Find out on Instagram Stories how brands create engagement and address target groups.
Instagram video ad tips
If you’re looking for all the details about every Instagram video ad type, look no further. Learn how to increase your video engagement on Instagram through the different video ad formats the platform offers.
Bridging paid & organic social
Getting your paid strategy up and running doesn’t mean you want to remove focus from your organic content calendar. Learn how you can use these resources to effectively manage your entire social strategy across all channels.
Social media budget
Paid social networks are just one element of a social media budget, which can include anything from content creation to your tech stack. Budgeting all of this doesn’t have to be an intimidating process – read our guide to break it all down.
Create a hybrid paid and organic strategy
Paid and organic social networks are not an either / or question. Learn when and how to implement paid and organic content for each part of your social strategy to maximize reach.
Integration of Paid & Organic on LinkedIn
You have probably already realized that your approach on LinkedIn needs to be a little different than on other networks. Find out how to synchronize your paid and organic strategy for
Social media ad specifications
Creative and budgeting are great, but what about the formatting? One of the most asked questions about social media ads is about sizes and specifications. Sizing your ads isn’t easy, but we’ve put together everything you need to know.
Social media video specifications and sizes
Social media video ads are on the rise, but do you know the right formats, sizes, specifications, and aspect ratios for each type? Get all sizes for social media video ads here.
Facebook ad sizes
Facebook has a few different ad formats that revolve around static images and videos. We’ve broken down every ad spec for each Facebook ad type in this must-bookmark guide.
Instagram ad sizes
Let’s face it, Instagram isn’t slowing down, and neither should your promotional game. Check out this complete guide to learn about the different Instagram ad sizes.