DURHAM, ENGLAND – APRIL 27: Catherine, Duchess of Cambridge and Prince William, Duke of Cambridge … [+]
Before the outbreak of the world’s novel coronavirus pandemic, it looked like Prince Harry and his wife Meghan Markle were about to give social media influencers a royal turn. Now, however, it seems like Prince William and Kate Middleton may soon be the proverbial “king and queen” of social media.
While it seems unthinkable – and we can certainly hear Queen Victoria (or at least the Monty Python version) say “We’re not amused” – a new poll found that the royals are really betting on their brand and monetizing it in terms of branding can sponsorships.
According to new data from H&T Pawnbrokers in the UK, which has been around since Queen Victoria’s Day, the Duke and Duchess of Cornwall (William and Kate) could see huge hits after launching their YouTube channel last week. It has been estimated that the royal couple might find the income appropriate for a future king – which Prince William is likely to be for years to come, given that he is currently third for the British throne.
A royal power couple, William and Kate now have 12.7 million followers on Instagram and could wield their sway at $ 75,865 per post, which could equal $ 3.6 million a year. Combined with their potential YouTube income, the Duke and Duchess of Cornwall could make around $ 6.1 million.
For comparison: The current heir to Prince Charles and his wife Camila should earn around 401,373 US dollars a year with Instagram – not a bad income, of course, but still around 89 percent less than the next generation.
The potential of social media clearly benefits the young, or at least the younger ones. That’s noteworthy as Princess Eugenie, Prince Andrew’s younger daughter, could take $ 430,042 off Instagram each year and is far less well known outside of the UK than her uncle, the current Prince of Wales.
Lessons from history
Kings have long been something of an influencer of sorts, and the first widely recognized “influencer” collaborations date back to the 1760s when Wedgewood first made a tea set for the wife of King George III.
The question is whether the Duke and Duchess of Cambridge’s access via YouTube and Instagram is connected to viewers and allows the royals to make money successfully.
“Kate and William’s move to YouTube took the world by storm this week, but it could be a cash move,” said Will Hobson, PR director at Rise at Seven.
“Once you have over 1,000 subscribers on YouTube, you can monetize your content and Kate and Wills will be bringing it in for the next 12 months,” Hobson said. “It is predicted that they could make up to $ 6.1 million a year from both their channel and Instagram accounts, which could increase their net worth by over 10 percent. The change in their Insta handle solidifies that Brand as it is the same now. ” This could help attract more exposure to brands that want to work with them. I don’t think they’ll be promoting teeth whitening anytime soon, but never will say never. “