Points to highlight when writing product descriptions
Marketing and selling useful, high quality products are a significant part of your revenue stream. If you want to increase traffic to display your products online, or if you want to generate more interest in your offers, you need clever, creative writing. You have the opportunity to describe your products and tell people why they should buy them. If you have boring, outdated descriptions of your products, chances are people will stop by them and see what the competitors have. Following some important guidelines for writing product descriptions can help you create a copy that will grab attention.
Your first task when talking about products is telling your audience exactly what item it is. Make sure you are as detailed as possible so that people don’t have to guess what’s in it, what it does, and what it looks like. This is where the language of creativity comes into play. The use of descriptive adjectives creates excitement and intrigue about the product. Even so, you don’t have to keep thinking about the product. Expert writers can give a thorough description without being boring and repetitive.
But talking about the makeup of the product is not enough. You have to give people a reason to buy it. For example, you can describe how something looks, feels or tastes, but you have to go a step further and say why the customer cannot do without it. The benefits can be related to health and wellbeing, comfort, speed and precision, accuracy, or other factors. For example, when writing product descriptions for dishwashers, don’t just talk about how many cycles the dishwasher has or that it has multiple settings. Tell readers that this will save you energy, water and cut your bills in half.
What makes it different
One of the biggest challenges companies face when marketing products is that competitors have similar or even seemingly identical products. For the average customer, there may be no difference between your product and the competitor’s product. Here you need to highlight the features that set it apart from other options. Evoke things like superior craftsmanship, upgrades, warranties, innovative technology, or anything else that you think will give your business and the product an advantage. However, be careful not to be untrue or to exaggerate. You cannot make false claims. This could lead to legal problems.
Who is the ideal target?
When writing the product description, make sure you identify your target audience. Some products may appeal to a specific population group when in fact they are more suitable for a different age group or for people with different interests. You can do this sometimes when you talk about its features and benefits. However, it can be helpful to explicitly tell the audience who would benefit most from your product.
Call to action
Always end your product description by asking your readers to do something. Typically, this means clicking a link for more information, or clicking “Buy Now”, “Sign In”, or “Register”. A call to action helps produce results and can drive more traffic. It doesn’t have to be long or verbose, it always invites the customer to use the product you just recommended.
Writing product descriptions is vital for any business with a large online presence. A skilled creative writer who follows these rules can achieve business goals and generate higher sales. Customers will be more interested in what you are selling when you can present the products in the most exciting, positive light possible.