Perpetual Traffic | Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?

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Perpetual Traffic | Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?

How much does it usually cost to get a customer through the “right” channels? Find out how much you can afford to pay more than just your customer acquisition costs and customer lifetime value.

Listen to learn:

  • How to determine your customer acquisition costs
  • The importance of narrowing (and how to calculate) the value of your customer lifetime
  • Here’s how to add refunds, cost of goods sold, and more to your business expenses

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resourceMentioned in this episode:

Work with Tier 11
Listen and win an Apple giveaway!
How much can you afford to get a customer? The 5-step customer acquisition cost formula
How To Calculate Your Average Customer Benefit (And Why It Matters)
Customer Value Optimization: How to Build an Unstoppable Business

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