The foundation of marketing isn’t difficult: sell people the things they need. As a marketer, it’s easy to complicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that is (yet!) Unknown in its industry. Find out how he developed Drift’s marketing strategy, expanded its reach with the help of a podcast, and prevailed against established competitors.
RESOURCES MENTIONED IN THIS EPISODE
Get promotional help from Tier 11
Work at level 11
Get a free trial of Oribi and 20% discount with the code: DigitalMarketer
60+ free ad themes for social networks (thanks No Limit Creatives!)
Dave on Twitter
Dave’s Podcast B2B Marketing
Drifts Podcast in Search of Wisdom
Dave’s Marketing Group: The leading community for modern B2B marketing
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