Nude Shoed Jackman; 2020’s Top Halloween Costumes: Friday’s First Things First

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Nude Shoed Jackman; 2020’s Top Halloween Costumes: Friday's First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you’d prefer it straight to your inbox, you can sign up for the email here.

Bare-ace Hugh Jackman proudly swears to wear only the boots he now endorses

In a revealing new ad, Hugh Jackman appears confused about the terms of his advertising agreement with Australian shoe brand RM Williams. He gets the impression that agreeing to only wear RM Williams boots means that they are literally all he’s allowed to wear, and praises the brand almost nakedly as he discusses it with a company executive.

Get an eye full of the entire … endorsement package.

Can’t you get enough Hugh Jackman? This spot quickly follows another hilarious ad appearance by the star in an ad, told by Ryan Reynolds, for Jackman’s coffee brand Laughing Man.

Pantone’s newest color is an ode to menstruation

Pantone celebrates the billions of people on the planet who are menstruating with a bright red shade published in collaboration with Intimina for the brand’s “Seen + Heard” campaign for intimate wellbeing. Aptly named “Period,” the paint aims to break the stigma of bodily function by helping people become comfortable with their bodies and teaching them menstrual care.

More about the campaign: It also includes a donation to an international charity for women and girls.

Connected: Less meaningful: According to Mobidobi, a brand for time and leak-proof underwear, Facebook has banned one of its ads. Scenes using the color red to represent period blood would have to be cut out if the brand were to continue the campaign.

Senate committee votes for Big Tech subpoena

The top executives on Facebook, Google, and Twitter are being subpoenaed by the U.S. Senate Committee on Commerce, Science, and Transport for their content policies, with a particular focus on protecting them under Section 230 of the Communications Decency Act and whether the law should be reformed . These platforms don’t have the same legal obligations as other, more traditional media outlets, and some political figures, including Republican Senator Roger Wicker, say they disproportionately suppress conservative views.

Is Big Tech “dissolved”? This is just the latest concern that has brought these companies under government control.

Connected: Facebook expanded its policy on election ads, announcing it will officially ban ads that executives believe will delegitimize the outcome of an election and officially ban ads promoting QAnon conspiracy theories.

Here are the top Halloween costumes of 2020

With no scheduled movies in theaters, TV shows and video games are inspiring the most popular Halloween costume options this year. That means you’re likely to see revelers and trick or treating digs along the lines of people and characters from Netflix’s Tiger King, Fortnite, and Overwatch. But another notable category also emerges on a larger scale: real heroes like doctors and nurses.

Back to the classics: In a dearth of new popular movie characters, some people turn to old favorites.

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