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New Website Design Trends for 2021

Sep 1

Retro fonts keep getting better. Each font has a certain zest to it that’s hard to replicate. Before the current global pandemic, when people made a shift towards keeping most design assets offline, we saw typographic interest take a slight dip on most platforms. However, as we enter a new year and head into lockdown, there’s a growing push to reinvigorate our older design assets via the use of typography. With black font and grey, clean background, it makes for a refreshing change from your work-related websites. Safe to say, typography will see a whole lot more action in 2021. We definitely see a shift towards having standardized device sizes and targeting (even on mobile devices). With the move to flat design, we are likely to see bigger device posters, as well as some use of grid systems for more complex layouts. Take a look at Liberty St. Louis home loans as an example.

However, one thing that hasn’t been given the attention it deserves is small screen devices. Lastly, using some compelling typography can help make sure the user lands on what they are looking for even faster. When using this technique, pick a typeface that has a positive vibe and use a clean white background for a refreshing change. If you're looking for something a little more playful, try Utowu, which has a playful vibe to it that’s perfect for a message piece. We generally avoid anything with a bold or eye-catching style. Instead, use muted colors and a few serifs to create a solution that makes eye contact quick and effective. The ball is really in your court. Depending on your business, your branding or even your sales funnel, your target audience might need some help finding what they need. They do a great job of this at KIND shower steamers.

Did you know that regular scroll is not as much a design trend as it is a UX trend? Parallax scrolling is currently getting a ton of love from the new cadre of designers. Facebook is currently using the CSS property to optimize their photo feed experience, Instagram is using it for posts with text content, while also scaling the content when necessary. Parallax scrolling brings a level of interactivity to the content. It helps us with context. Scrolling in a post with different content allows you to click on any paragraph to reveal more content that then gets larger as you scroll further down. In the early days of the internet, we used simple keypads to navigate. Then came abilities to click on links to go further down a page, or links clicked at a certain point in the page to go back to the previous page. These navigation elements slowly started popping up as well. These simple, yet powerful interactions are what helped us navigate the uncontrollable web in the 90's. Click here to see how the navigation controls in the early 2000’s make you navigate on the web. But how do we take this model and apply it in 2021?  Parallax scrolling was developed because the modern web is so full of distractions. Visit MTM non emergency transportation services to see this in action.

This one is entirely about understanding the behavior of the columns. We can use CSS values to have them flow differently based on the type of device you have. Let’s give the “mobile reader” something more vertical using these same visuals. parallax is also a great way to avoid scrolling any part of a page — thus ensuring you don’t show irrelevant ads to users on larger screens.

Well laid out is a good thing. But why does any of this matter? In simple terms, responsive design decreases bounce rates. Yes, articles on mobile always perform better, even on bigger devices. To understand this, you can explore my article “The benefits of Google optimized articles on mobile and tablet” and look at a site like Reveal transportation management software.