New! Add Your Feed to Your Website


Exciting news! You can now showcase your feed on your website using the gallery.

ICYMI: creates a clickable, shoppable and dynamic replica of your Instagram feed that you can use to link individual posts to your blog, product pages, online store or wherever you want.

Now with Gallery, You can embed this feed on your website or blog Use your Instagram content to increase sales and deliver a consistent online experience to your customers.

The gallery is now available in our growth and expansion plans. In this blog post, we’ll show you how to set them up and use them to improve your ecommerce strategy.

How does the gallery help your web strategy?

Social media presents a great opportunity if you want to increase online sales. Actually, 70% of buyers Check Instagram if your looking for new products.

The gallery allows you to use your Instagram feed to increase sales on your website in several ways:

# 1. Share user generated content on your website

Social media is all about building a community – and sharing user generated content (UGC) from your biggest fans is a great way to do it.

And it’s no different when it comes to your website. By sharing UGC, you can inspire your customers by showing your products in real environments.

Additionally, seeing happy customers provides first-time buyers with social proof (and can increase customer confidence).

# 2. Increase your customer experience

Creating a consistent and user-friendly experience for your customers is 🔑.

By linking directly to the product or the Shopify page from each post, your customers can switch from review to purchase with just a few clicks. Hello happy buyers!

You also get the same shopping and visual experience whether they are on your website or on Instagram. Wherever they hit your brand, it will be a seamless brand story.

# 3. Make updating website content a little easier

The gallery streamlines your content process and makes it easy to keep your website up to date.

Later, to schedule an Instagram post, use to add a link and voilà – your gallery will automatically update on your website to match your feed.

The good news? Your website will stay fresh with a dynamic feed. The even better news? Everything is managed within Later – no website maintenance knowledge is required.

How our customers use the gallery

We granted some of our customers early access to test the functionality and share their thoughts. This is what they said:

“The gallery is another reason we love using Later for social media management. We especially love that the pictures in the gallery are clickable and can refer to unique pages on our website. “- Kay, @ hello.mysalondesk

“Embedding the gallery in my website is great for visitors who like visuals. Instead of using the website navigation, they can simply click on the product image in the gallery. “- Flavia, @farm_gypsy

This is how you integrate the gallery into your website

Ready to add the gallery to your website or blog? That’s how it’s done:

Step 1: Go to the administration page.

You can find it in the later web app in the options on the left. Then click the Embed Gallery drop-down list and select Set Up Gallery.

New to No worries! All you need to do is follow a few simple steps and set up first. Here is a guide to get you started.

Step 2: create your gallery – and customize it.

We have a few customization options to make the gallery work for your website. Choose:

  • Grid or line layout
  • Header text (or remove it entirely)
  • Show or hide your Instagram profile photo and handle
  • White or black text

TIP: Black text works best for light website backgrounds, and white text works great for dark ones.

Step 3: get your embed code.

Add the website url you are adding the gallery to and we will generate the embed code.

Step 4: copy and paste your code.

Switch to your website builder and copy your embed code with just a few clicks.

Not sure how? Check out our guide.

Step 5: and you’re good to go!

Visit your website (on desktop or mobile) and check out your gallery. Customers can buy in your contributions regardless of whether you have just one product or multiple products.

TIP: Any changes you make to are automatically replicated in your gallery so you can manage everything in Later.

Are you ready to showcase your feed on your website? The gallery is now available for all growth and expanded later plans. Upgrade to get started.

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