The median and average conversion rate for landing pages vary significantly depending on the industry and page type. This is evident from recent research by Unbounce.
The report is based on an analysis of data collected between November 2019 and November 2020 from more than 44,000 Unbounce customer landing pages, 264 million visits to these pages and 33 million conversions to these pages.
The mean conversion rate for restaurant landing pages was 9.8% over the period under review, while it was only 2.4% for agency landing pages.
In almost all of the industries examined, the mean conversion rate for click pages (those that do not request information from the visitor) was much higher than for form pages (those that ask the visitor for information).
About research: The report is based on an analysis of the data collected between November 2019 and November 2020 from more than 44,000 landing pages on the Unbounce customer website, 264 million visits to these pages and 33 million conversions on these pages.