Retail has changed a lot in recent years. Customers have started to prioritize the internet for shopping. Because of necessity and convenience, e-commerce is growing rapidly. Necessity – as the global pandemic has made it difficult for brick and mortar businesses to stay in the market. And convenience – how who doesn’t like to shop in pajamas? As a result, platforms like Shopify have become popular with sellers looking to relocate their business online.
Here’s a surprising fact that you may not know – it has done more than a million businesses in around 175 countries $ 200 billion with Shopify.
This means that the sea of competitors is quite large. How can you make your Shopify store stand out from the rest? Or how can you make your business a great success? By increasing the number of your customers and visitors compared to your competitors!
The best way to drive traffic to your business and increase your sales is to get organic search traffic. It is the traffic that is received by the SERPs. But the story has a twist. Your shop will only receive organic traffic if it is on the first page of Google search results. Because it has been proven that the first page gets around 71% to 92% search results and the remainder gets less than 6% clicks.
By improving Shopify’s SEO, you can get higher SERP rankings, which makes your brand more visible. SEO brings target visitors into your business and even helps convert them into prospects. The best thing about SEO is that it’s not difficult to achieve. With good knowledge and effective strategies, SEO can produce great results for your Shopify store.
Today we’re going to discuss Shopify SEO in detail and how you can improve our store’s SEO to increase your sales. So, without waiting any longer, let’s jump straight to the main points.
Understand Shopify SEO
SEO stands for search engine optimization. It’s a series of methods that search engines like Google can use to identify your website as a helpful solution to their users’ problems. There are so many SEO techniques out there, from developing meaningful content to creating a great user experience. The main goal of SEO is to make your website a relevant source of information for visitors. The more SEO-friendly your website is, the easier it is for search engines to recognize it as useful and the higher it will rank on the first page of the SERP.
The top positions are especially important to Shopify stores. A business that ranks on the first page receives roughly twice as much organic traffic as other pages. SEO is different for websites and Shopify stores. In a business, you need to optimize not only your content but also your product pages. And sometimes it becomes difficult for a Shopify owner to do SEO on their own. Because SEO techniques are not something that beginners can do efficiently and correctly on their first try. There are some unique strategies that only seasoned SEO agencies know about. So if you want to optimize your business and get a good amount of organic traffic using SEO, then you should hire a Shopify SEO agency. They will help your business reach the ranks you have dreamed of.
Top Ways to Improve Your Shopify SEO and Grow Your Sales
Yes, we have said that SEO techniques are not easy enough for beginners to perform. But these are the professional methods that take years to master.
However, you can take advantage of some of Shopify’s built-in SEO-friendly features. They are very easy to do. Editing the meta descriptions, urls and title tags according to your target audience is one of the basic SEO improvements. While they are basic, the impact they have on your ranking is pretty high.
However, these changes are not enough to improve the SERP ranks. Here are the top ways to improve your Shopify Search Engine Optimization. These improvements are the foundation for the success of your business. You can make these changes yourself or you can hire a Shopify SEO agency to make them for you. The main purpose is to make your Shopify store SEO friendly. So it doesn’t matter if you do it yourself or outsource it.
Focus on optimizing the structure of your business
Organizing your store’s content is vital to your SEO success. Imagine that in your brain – you walk into an offline store and see all the products spread out on the floor. There are no specific departments for products and no one to guide you or ask for help. Would you ever come to this shop again? Probably not.
This also applies to your Shopify customers. When someone visits your store, they want to find all of the items conveniently. That is why the right structure of your business is always important. Focus on creating a positive user experience for your visitors by dividing the content of your store into a few categories.
Don’t take your visitors far from the homepage. Nobody likes to get lost in a puzzle of links trying to find a single product. Follow the pattern: Home> Category> Product Pages. This way, your products will not only be easy to navigate. However, the structure makes it effortless for search engines to identify your business and rank it accordingly. Make sure to include a “Contact Us” link, an “About Us” page, and a search bar. All of these features make your business look believable. They connect your customers to the business and help build long-standing trust and relationships with them.
Minimize user frustration
A happy customer stays around longer, browses more websites, and can thus be more in touch with your Shopify store. Such customers are not only good for business, but also for Google’s search signals.
Design your business with your customers in mind. What features can you include in your business to reduce the frustrations of your visitors and provide them with convenience as they scroll through your business? One of the best ways to ensure a great customer experience is to increase the speed of your Shopify store.
Do you know that 47% of online shoppers expect websites and stores to load within two to three seconds?
How can you increase the loading speed of your store? You can do this by avoiding slider images, using compressed product photos, and using smaller text.
There are also other aspects that affect the speed of your business. With this in mind, we recommend hiring Shopify SEO services. Such agencies have great experience offering them various tricks to improve different parts of the SEO process including the loading speed of the business.
This has been an in-depth guide to Shopify SEO, as well as some of the ways you can improve your Shopify SEO. After all, we think it best that instead of spending time trying other SEO techniques that you are not familiar with, you hire experts to do it. This way, you can reduce the likelihood of SEO mistakes and increase the likelihood of being number one on Google searches.
Rahul Vij, co-founder of WebSpero Solutions, theater enthusiast; loves to talk about digital marketing and other emerging technologies. He believes in a learning mentality and is always looking for something new. He shares his knowledge on LinkedIn.