Jeep ‘Repurposes’ the Mysterious Utah Monolith and Has a Viral Moment

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Jeep ‘Repurposes’ the Mysterious Utah Monolith and Has a Viral Moment

When a mysterious monolith was discovered in the desert in Utah’s Red Rock Country last month, it sparked intrigue for many people, but an opportunity for Jeep and agency partner Highdive.

Jeep and Highdive “repurposed” the mysterious monolith into a charging station for the Jeep Wrangler PHEV (plug-in hybrid electric vehicle) and the Bio-Post launched social channels on Jeep.

At the time of this post on Facebook, it became the best static social post on the Jeep Channel in less than 24 hours, counting the most reactions since the start of the year (over 102,000), the most shares (almost 15,000) and the second most common comments (also almost 15,000 ).

On Instagram, it had hit number 3 for the Jeep channel in 2020, with nearly 257,000 likes and over 3,000 comments at the time of this post.

It was also Jeep’s # 3 tweet) so far in 2020 at the time of this post with over 3,000 likes, nearly 400 retweets and more than 300 comments.

The monolith may have disappeared, but it still resonates on the automaker’s social channels.