Instagram introduces new and improved insights with Instagram Reels and Live Analytics.
In a press release, Instagram stated that this major upgrade would ensure “developers and businesses understand how their content works”.
In this blog post, you’ll learn everything you need to know and how to access the new analytics:
Instagram Insights: New and Improved Roles and Live Analytics
As part of the update, Instagram now shows detailed analyzes for roll and Living::
Instagram Reels Analytics
For roles, users can view new metrics including games, accounts achieved, likes, comments, saves, and shares.
They are available both on the Instagram Insights tab and for individual roles.
Instagram Live Analytics
In Live, users can now see the number of accounts reached, the maximum number of simultaneous viewers, comments and approvals.
In addition to this valuable additional data, Instagram updated the Instagram Insights experience.
The new format includes new data breakdowns that provide visibility into what types of accounts you are reaching and which content formats are most effective for Reach:
“We know it’s important to understand more about how content is distributed,” said Instagram.
“We’ve been inspired by the way our community has adopted these content formats and want to make sure developers and companies understand how their content works,” they added.
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How to Access Instagram Roles and Live Insights
Instagram Insights are only available to Companies and Creator Accounts.
To access Instagram Insights, tap the Insights button on your account profile page. From here you can access up to 30 days of analysis for Instagram feed posts, stories, roles, IGTV videos and live videos:
To see how a specific Instagram role is doing, visit the Roles tab on your profile page and open a role.
From here, tap the three-dot icon in the lower right corner of the screen and choose Insights.
When enough time has passed, you should be able to get an in-depth look at how your Instagram role is performing
As simple as that!
Understand yours Instagram analysis This is the first step in building a world-class content strategy for your business or personal brand. With these updates, you’ll have even more information at your fingertips.
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Jillian is Later’s Editor. As an expert in social media strategy and content marketing, she has worked in both London and New York. Next up? Lisbon and Paris! You can reach her on Instagram here: @ jillwrren.