Integral Ad Science has partnered with Google for an automated tag for the global ad server Google Campaign Manager.
Digital ad reviewer, IAS, said it had heard from its customers that tag wrapping was a significant issue in Google Campaign Manager because of the time it took to manually wrap tags and share spreadsheets with colleagues, who are working on the campaign.
The new automated tag wraps campaigns with third-party ad server and third-party verification tags for Google Campaign Manager, giving advertisers a single place to manage those tags and the flexibility to switch between “monitor” and “block” without their campaigns repackage or repackage.
A new metric in Campaign Manager reporting, Vendor Blocked Ads, allows advertisers to see the number of ads directly blocked so they can properly adjust their strategies.
According to the IAS, advertisers who run Display & Video 360 campaigns and manage their media purchases via Campaign Manager benefit from the fact that their placements provided via Campaign Manager are automatically synchronized as packaged images with Display & Video 360.
Kyle Csik, GroupM Executive Director, US Platform Operations, said in a statement: “GroupM and our customers participated in IAS automated day beta with Google. Now that we have saved time by blocking these campaigns, we are excited about our automated wrapping of third-party tags to our customers. “
Lisa Utzschneider, CEO of IAS, added: “We are excited about this partnership with Google. Marketers can now activate review of their campaigns in seconds using automated third-party review in Campaign Manager. That way, marketers can spend more time connecting with their respective audiences and increasing campaign performance. “