Pinterest is introducing Idea Pins – formerly known as Story Pins – for all business accounts in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland.
According to Pinterest, this new feature will allow anyone to “create inspirational content and better interact with their audience in order to build more engaged communities right on Pinterest.”
Are you ready to dig into Pinterest Idea Pins? Here is everything you need to know:
What are Pinterest Idea Pins?
Idea Pins are the newest way for users to share engaging multimedia stories with their audience on Pinterest.
The feature was first released to a limited number of developers (including) Coco Bassey, Camille Styles, and Unconventional Southern Belle) in September 2020. At the time, the feature was known as “Story Pins”.
“Over the past eight months we’ve listened to our developers and winners and we’ve developed the product to include new features and functions,” said Pinterest in a press release.
“The name Idea Pins embodies what makes this pin format special for developers – ideas and inspiration. Idea Pins provide developers with all the elements they need to tell their story. “
This feature allows users to share up to 20 pages of video or image content that is displayed on mobile devices in a full-screen stream view (similar to Instagram stories).
Users can also enhance their Idea Pins with several new in-app editing tools, including:
- Music selection
- Detail pages for instructions or ingredients
- People tagging and stickers
- Topic tagging for additional findability
- Transition tools for “ghost” mode
Unlike Instagram Stories, Idea Pins don’t expire after 24 hours. Once created, they can be discovered forever.
There’s also an option to export your Idea Pins so they can be easily shared beyond Pinterest.
ICYMI: You can now plan and plan Pinterest video pins with later, for free! Find out more:
How will Idea Pins change the Pinterest experience?
Idea Pins are a major shift towards interactive video content. This is a significant change for an app primarily referred to as Search and discovery platform.
According to Pinterest, Idea Pins will be the focus of the in-app experience.
“Winners in the UK, Australia, Canada, France, Germany, Austria and Switzerland will see Idea Pins from developers they follow at the top of their home feed,” they said.
“We also display Idea Pins in several places, including the Search, Today tab, and the top of Creator Profiles.”
This move will likely change the way users use and interact with content in the app, with a greater focus on creators and their communities.
“We believe that the best inspiration comes from people who are driven by their passions and want to bring positivity and creativity to the world,” said Evan Sharp, Pinterest co-founder, chief design and creative officer.
“By helping people grow creativity, trying new things, building trust, and being themselves on Pinterest, we believe that creators really help with our mission to bring inspiration to create a life you love. “
Plan and plan yours Pinterest content in advance with later – this is the best way to save time and be more consistent with your strategy!
NOTE: Pinterest Idea Pins cannot currently be scheduled with Later due to API restrictions.
Jillian is Later’s Editor. As an expert in social media strategy and content marketing, she has worked in both London and New York. Next up? Lisbon and Paris! You can reach her on Instagram here: @ jillwrren.