A Bad Website Can Reduce Lead Conversion and Sales? A quick website redesign can sometimes solve more problems than anything else your digital marketing strategy can do.
The best website redesigns match your brand identity while creating a modern, responsive experience that attracts potential customers.
Redesign or update your website?
We tend to complicate the concept of the user experience. In the end, the difference between great user experience and junk lies in a few simple concepts. First, a great design allows the visitor to easily find the information they need. The user experience consists of three main elements: appearance, behavior, and functionality.
Redesigning the website encourages organic search, reduces bounce rates and improves the user experience.
A redesign is more than an update. While an update is a good option, if your website looks out of date, has old content that isn’t optimized for SEO with current keywords, it’s time to redesign it to better suit your brand’s needs.
Start by answering these questions
As a digital marketing agency, we ask the brand a series of questions when we are tasked with redesigning a website to investigate what needs to be changed.
- Who is your target audience?
- Why are they coming to your website? What are their pain points?
- What are your most valuable pages?
- What is the bounce rate?
- Which pages get the most traffic and conversions?
- Have you received complaints about experiences or design issues?
Once we get the brands’ responses, our team goes to the site and looks at the graphics, content, and search rankings. We check links to see if they are broken, how long the page takes to load, and how easy it is for a user to navigate the site.
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New graphics, fonts, and colors are exciting when working on a redesign. But … first you want to make sure the website is up and running. Study your analysis of website navigation and content. Both the look and feel are key to a website that feels good to your visitor.
The homepage is the page that most visitors land on first. It’s the main messaging, branding, and navigation page. In our experience, this is where the first problems are found. The most common mistake is that the homepage is cluttered with content and tries to say everything about the brand in one place. This can be overwhelming and cover so many areas that a visitor will never click another page and just leave without learning more. Keep the content simple and concise, and ensure that it includes calls-to-action (CTAs).
Search Engine Optimization (SEO) is an important part of website redesign. When a website is made SEO friendly, the search engine can crawl, interpret, and then index any page into its database. Once a site has been indexed, it can give your page to visitors when they search for specific topics. The better your content is on every page, the more likely your website will get to the first page of search results.
Start by doing keyword research and look for the keywords your target audience is putting on the search engines (Google) for information. If you have a list of keywords, use them appropriately throughout the page. Remember that the keywords in the text must make sense. Filling it will not give you better ratings.
Remember to use title tags, header tags, alternate captions, and meta descriptions on each page.
Nowadays, more and more people are viewing websites on mobile devices. When designing a site, you want to create a mobile-friendly version of the site. The mobile design has to be cleaner and clearer than the desktop version. You need to minimize page elements and shrink some of the assets.
The page speed of the website not only keeps visitors in suspense, but also serves as a ranking signal for Google. Visitors will bounce off a slow website, increasing your bounce rate and your search engine rankings. Some ways to improve the speed of a page are to optimize images, remove unnecessary plugins, and allow browser caching.
Website work never really gets done
Once the new website goes online, many brands think the job is done. However, customer preferences are changing, browser technologies are improving, and SEO is changing. Website work never really gets done, there is always a need to double-check how the website is working and what needs to be adjusted.
If you are still unsure how to improve your website or need a professional team to review your website, the MaxAudience team will be happy to help. Contact us today for digital marketing strategies to beat your competition.