How to Streamline Your Workflow as a Social Media Manager

How to Streamline Your Workflow as a Social Media Manager

Finding ways to streamline your workflow as a social media manager can be a huge benefit.

With the right strategies and tools, you can reduce stress and maximize your efficiency – even when managing multiple profiles.

Here are six ways to optimize your workflow as a social media manager:

6 ways to optimize your workflow as a social media manager

Workflow tip 1: stack your content

Content creation can take up a large amount of your time, which is why Content batching is one of the best ways to regain time on your schedule.

This is where you take the time to create all of your content and write your captions in one sitting.

This way you can focus on one task at a time and channel your creative energy without interruption.

Stacking content is especially useful for tasks that require a lot of preparation, such as: B. the creation of video content. Recording multiple videos at the same time will save you the time it takes to set up your tripod, create a background, and prepare the camera.

It’s also easier and more efficient to write an entire week’s worth of Instagram captions in a given power hour. Once in the zone, get as many captions as you can!

With Free planning tools from lateryou can write subtitles for all upcoming posts on the desktop or on the phone. Plus you can Save various templates Using as guidelines for your subtitles is a great way to speed up your writing process.

TIP: Block specific hours or days on your calendar from content creation. That way, you’ll keep track of your content strategy and be more consistent.

Workflow tip 2: optimize your content capture process

If User generated content As part of your social strategy, there are ways to tweak the way you find and get credit for your content.

With Later’s Search by profile This feature allows you to find content from your favorite Instagram accounts and paste it directly into your media library for scheduling. Simply enter a username or profile url, select a post from the feed, and tap “Add to Library.”

Also, Later maintains the high quality resolution of the post and automatically adds the user’s handle to your subtitle notes so that the original content creator can be easily credited.

And that’s just one way of collecting media with Later. You can also search through all the posts that you were mentioned or tagged or search for all posts that have a specific hashtag.

Are you ready to streamline your content capture process? Watch this short video to learn how to collect and schedule user-generated content later:


Workflow tip # 3: curate lists of hashtags aligned with your pillars of content

ICYMI: Posts with at least one Instagram hashtag average 12.6% more engagement as posts without a hashtag.

However, finding and adding up to 30 hashtags to your posts can be time consuming.

To improve your workflow and save time, it is a good idea to create fixed lists of hashtags that you can use for your posts as you rotate them.

Plus with Later’s Saved subtitles This feature allows you to keep your hashtag lists in one place and add them to your subtitles in two quick steps.

Subtitles saved later

TIP: Use a hashtags analysis tool such as Hashtags suggested laterto find the best hashtags to add to each of your curated lists.

Workflow tip 4: schedule content across multiple platforms from one dashboard

As a social media manager, you probably already use tons of different apps to create your content.

So when it comes to it Prepare and schedule your postsIt makes sense to do everything through an easy-to-use dashboard.

With Later you can schedule posts on multiple platforms (Instagram, Facebook, Twitter, Pinterest and TikTok) from a dashboard.

You can do this automatically with the built-in cropping tools Crop picture or video to get optimal dimensions for each platform you post on. That saves a lot of time!

Workflow tip 5: automate your reporting process

At the end of each month, generating an analytical report can be a time-consuming task.

However, analytics is one of the best ways to find out what is working (or not working) for your social strategy.

Fortunately, there are a few ways you can streamline your reporting process.

Start by creating one Report template to keep track of your monthly analyzes. While the exact metrics you track will ultimately depend on your individual goals, having a template in place will help speed the process and keep you on track.

Social media report

Later also offers the option of downloading up to three months of your Instagram analytics data as CSV files. So you have all the important data you can add at your fingertips. Reporting made easy.

Workflow tip 6: create saved responses for your most common DM queries

Our final workflow hack is to set up Instagram saved responses that will answer your most frequently asked questions.

Not only does this cut the time you spend managing DMs, but it also ensures that your followers receive A + customer service with quick and relevant responses.

How to optimize your workflow as a social media manager

It may seem like a small win, but over time you will build a bank of stored answers that will save you hours of hassle.

With the right tools and strategies, you can regain tons of time on your schedule – and have more capacity to be creative and experiment with new content formats!

Are you ready to improve your social media workflow? Plan and plan yours Content in advance with Later is free!

Written by

Lindsay Ashcraft

Lindsay is the Social Media Coordinator at Later in Northern California. Usually you can wander them around at farmers markets or plan their next trip. Follow their adventures: @ lindsay.ashcraft.