I was only 12 years old when Facebook became available to anyone with a valid email address.
When I was 14, one of the top trends was creating a fansite that anyone could follow. I remember this feature was used by friends to tell jokes and post funny content.
In the world of social media, however, things are a little more sophisticated these days.
Now, Facebook is a great place to promote your business and interact with prospects and current customers.
Let’s discuss how you can use Facebook to promote your business below.
How to Promote Your Business on Facebook
- Sign up for a company page.
- Optimize your profile.
- Be active in Facebook groups.
- Create your own Facebook group.
- Promote events.
- Interact with your followers.
- Use live streaming.
- Turn on Facebook ads.
- Talk about your company culture.
- Manage contests and freebies.
- Have a customer service representative provide comments and inquiries from local customers.
- Publish valuable content.
1. Sign up for a company page.
The first thing you need to do is create a business page. This is a simple process. All you have to do is log into Facebook, click “Pages” in the left sidebar and then click “Create New Page”.
First, you upload a profile picture, cover photo, and basic information about your company. That includes what type of business you are running, whether you are running a B2B business, a local business, or an ecommerce website.
Once you are signed in, you can start optimizing your site.
2. Optimize your profile.
Now that your profile is up and running, you want to optimize your page. This means that you write your About section, add business information like your website and business hours, and include a button to go to actions like “Book Now”, “Shop Now” or “Sign Up”.
Additionally, you want to create multiple posts that appeal to your audience. Think about what kind of posts they might like on social media. How do they interact with your competitors? Which posts do well for your competition? This is the type of content you want to model yours on.
Now that you’ve created and tweaked your company page, it’s time to get involved with your community.
3. Be active in Facebook groups.
A great way to promote your business on Facebook is by joining Facebook groups. You can engage in public groups or join private Facebook groups.
To start with, consider what type of groups your audience would belong to. Once you are done brainstorming, you can join the same communities that your audience is active in.
4. Create your own Facebook group.
While it’s important to get in touch with your audience where they are, it’s also important to entice your audience to your own pages. You can do this with your own Facebook group.
Krystal Wu, Social Media Community Manager at HubSpot, says, “Facebook groups allow our audiences to connect with one another and have valuable discussions. Companies that center a group around their brand or industry can build a community around them – our brand and products that are even more valuable to potential customers. “
5. Promote events.
Another way to promote your business on Facebook is to use the social media platform to promote your events. If you are a local business this is especially important.
Getting people to attend an event can feel like a chore and you need to use all the tools available to promote them. Therefore, you should publish your event on Facebook and also plan an advertising campaign.
6. Interact with your followers.
This may seem like Social Media 101, but interacting with your followers is important. The best way to get involved on social media is to make sure your posts are showing up to your followers. To do this, you need to create an interaction. Make sure you answer questions, respond to comments, and participate in your online community.
7. Use live streaming.
Facebook Live is a great tool for promoting your business and delivering valuable content to your audience. This feature allows you to showcase your company culture, host a panel discussion on industry topics, or even show your industry knowledge.
In addition, you can host events virtually live on Facebook to interact with your audience who cannot attend an event in person. This is a great way to promote your business as the startup will alert your followers and prompt them to take a look at your page.
8. Turn on Facebook ads.
One of the best ways to promote your business with Facebook is by using Facebook Ads. The social media giant has created one of the most popular ways to reach your audience with its advanced targeting options.
To get started with ads, you can read this lesson right from Facebook. Make sure to check out the types of Facebook ads and different bid strategies to be successful.
9. Talk about your company culture.
When you post on social media, your content should promote your overall brand message. A great way to do this is to talk about your company culture. Present your employees and their daily tasks.
You can also use Facebook as a recruiting tool to host panels on what it’s like to work in your company or post jobs right on your company page.
10. Manage contests and freebies.
Driving engagement is one of the main goals of Facebook advertising. To do this, you can host competitions and giveaways that your audience will want to participate in. This increases brand awareness and encourages your followers to interact.
11. Have a customer service representative provide comments and inquiries from local customers.
Social media is a great way for your customers to connect with you. However, if they choose to reach you on Facebook, you need to be ready to answer their questions and answer their queries. To do this, have a few members of your customer service team respond to messages or comments from your customers.
12. Publish valuable content.
Ultimately, the best way to promote your business on Facebook is to deliver valuable content to your audience. Content is what draws people to your social media profile and how you build an audience online. You want to include different types of content including images, videos, text, stories, or even surveys.
Facebook is an essential part of your social media marketing. Regardless of what type of business you are running, it is important to develop both organic and paid social media strategies to promote your business on Facebook.