How to Optimize Your Brand’s Content for SEO and Grow Your Business

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What steps did you take to make sure your website was search engine friendly?

Whether or not you have taken action, improvements can always be made. Websites need to be monitored and updated regularly to ensure the best possible search rankings.

The higher the ranking, the more traffic your website will see and the more leads you can turn into customers. For this reason, the push for Page 1 rankings is in the foreground for everyone.

Here is a guide to help you understand and find the tools to optimize your ranking. More importantly, by mastering these tools, you will learn how to create a user-friendly and search engine friendly website.

With the right tools, you can be in control of your SEO. Once you really start analyzing and studying the SEO algorithms, it is easy to notice several without tools. However, even the best digital advertising agencies do some analysis with a tool to confirm that nothing has been overlooked.

There are several plugins that you can use to improve your chances of getting a higher ranking. While these tools don’t guarantee success, they can give you ideas for changes and suggestions so that you don’t go blind in the world of search engine optimization.

Remember, you don’t need a lot of tools to get higher search rankings. Start with a tool that will help you orient yourself.

Keyword research and SEMRush

The first step before you can optimize your website is doing keyword research. You should consider broadly matching keywords and keywords that, due to their specificity, indicate a purchase intent in the near future.

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Think of it this way: if you’re looking for a TV, you can start by typing TV in a Google search. After reading it, opt for a 70-inch TV. Enter this, then 4k, then maybe brand. When a consumer gets to the point where purchase criteria are set, the rest of the search activity revolves around price and delivery. You are looking with the intention of buying.

That way, a brand should think about keywords, start big, and focus on the keywords most likely to become customers. These high intent, low volume keywords are a type of high quality long tail keyword. Broad-based keywords to long-tail keywords. All brands want to perform well on a combination of keywords.

One tool that is of great help to SEO is SEMRush. This program is used by experts, brands, companies, and bloggers as it has a number of tools that you can use to increase your traffic. It will help you find organic keywords and search terms that you can rank for. Keyword research isn’t just about guessing what your target audience is looking for and how to follow the analytics.

SEO from Yoast

Yoast SEO is one of the most popular plugins for WordPress sites. Yoast analyzes each website individually. The SEO page analysis tool gives you an overview of what the page is doing well and what improvements need to be made.

The analysis covers content length, keyword density, meta descriptions, alternate image text, links, and more. It scores with red, orange and green so a user knows exactly where the page is. If you make the necessary adjustments, the score will change.

All in One SEO for WordPress (AIOSEO)

All in One SEO for WordPress is an alternative tool popular to Yoast SEO, and it’s easy for anyone to use, regardless of how much SEO experience you have or not. The default settings are an option if you are unsure which format option is best. One example is that META tags are automatically generated on your pages. You save time and provide starting points for your websites.

Still lost?

If you are still unsure which tools are best and you find that your time is best spent running the company, the MaxAudience team can help. We have developed SEO strategies for thousands of brands that not only improve their search rankings but also help them dominate their market. We are ready to help you find solutions and bring your brand to the fore. Contact us today and generate more sales.