How to improve your company’s presence in audio social apps
The beginnings of social networks were shaped by text: Facebook posts, status updates and tweets with 140 characters. Images weren’t far behind, and videos soon became a vital part of the language of social media. However, only in the last year has audio had a serious impact on the social networking platform landscape – and what an impact that is.
According to the SEO company Backlinko, the audio-based social app Clubhouse has grown from 600,000 weekly active users to over 10 million in just 6 months. It’s not just new platforms either: Twitter recently announced that they will be stepping into the audio space through their new Spaces feature. The implication for businesses is clear: there is an entirely new way to reach prospects, and now is the time to take advantage of it.
Navigating a whole new medium as a business can be intimidating, but don’t worry: almost all businesses find themselves in the same uncertainty as you. Here are 4 tips that can help you stand out from the crowd:
1. Maximize the audio quality.
It sounds simple, but it’s vitally important: if you want to connect with people through audio, you need to make sure that the audio quality is as high as possible. Inexpensive microphones, slapdash recording studios, and unnecessary background noise can make audio much more difficult to hear and thus reduce the impact of your audio presence.
The solution here might seem obvious – just buy top-notch equipment and create a special studio that blocks out unwanted noise – but these solutions may not be financially viable for all businesses just starting out in the world of audio engagement. Expensive devices are great for those who can budget, but it’s not the only way to improve audio quality.
Significant amounts of background noise can be removed with the right API commands, as explained in this helpful guide by the sound quality experts at Dolby.io. Hanging some ceilings on the walls of a small room can be the basis for an amateur, but functional recording studio. It might not sound like much, but steps like this can go a long way in making your company’s audio stand out from that of its competitors.
2. Get involved in the right places.
Just ditching your audio files or jumping into random conversations about clubhouse probably won’t get you very far. Just as important as the audio content itself is where you want to deliver it. Knowing which Twitter area or clubhouse room to be in is next to impossible for those who are just starting out. However, this is crucial in order to maximize your social media presence.
As Hubspot notes in its step-by-step guide to getting started with Clubhouse, the first time you open the app after being invited, you’ll be prompted to both select topics of interest and access your contacts to see what the topics are Don’t neglect this: Choosing topics related to your company’s business is critical to finding the right areas for customer loyalty. All of your contacts already in the app may be part of some areas you want to know about.
Once you’ve got your bearings and have solid connections in the audio world, you can start your own clubhouse club or create a Twitter section devoted to a topic alongside your business. Not only do you already have people on your network ready to join, but you can include the users who are most likely to be forced by your offerings.
3. Engage your leadership.
Of course, Clubhouse and Twitter Spaces are still exclusive services, with the former reserved for those who receive invitations and the latter for specific company-designated accounts. This means your social media team may not have instant access to these platforms – your leadership probably has the best chance of breaking in.
It’s no surprise that Read This Twice’s list of the most influential members of the Read This Twice clubhouse includes names like Marc Andreesen, Ben Horowitz, Katie Stanton and Virgil Abloh: people are more than willing to listen to what the most visionary business leaders have to say. Even if your company’s C-suite has such star power (or if your company doesn’t have a C-suite at all!), You can leverage your collective expertise for a more meaningful presence in these areas. Benefit from the specialties and the thought leadership of the top faces of your company – the commitment will soon follow.
4. Collaborate with other companies.
When it comes to marketing and getting your business name out there, working with your competitors may be the last thing on your mind. Even so, it’s not easy to get started with audio-based social apps. The more people you can reach with your digital presence, the better.
Think of each clubhouse room or Twitter area as a miniature conference on a specific topic: You’re more likely to attend conferences with extensive casts and exciting prospects, right? The same principle applies here. Reach out to other companies in your area and see if they are willing to attend a talk on areas of your shared expertise. For potential customers interested in these topics, seeing several big names in one place is probably too good to pass up. Think of these as the starting point for your activities on these platforms: Develop an audience by partnering with others before using the power of that audience to create your own presence.
Audio social apps are a new frontier for businesses and consumers. You may feel the urgency to land on the floor with them, but make sure to take your first steps carefully. As these tips show, they can have a profound effect on your ability to connect with others through audio.