Authenticity on Instagram is about staying true to your brand voice and not being afraid to speak openly about the topics that interest you.
The power of authenticity on Instagram is enormous. And if you commit to it, you have the opportunity to grow your Instagram account into a community of dedicated followers.
In this blog post, LaterCon spokeswoman Sarah Nicole Landry from The birds papaya – who grew their account from 70,000 to 1.7 million in less than 2 years – shares her top 5 tips on how to authentically grow your Instagram community.
Why authenticity is important on Instagram
Authenticity may be an overused buzzword in the marketing industry, but it’s one of the most effective ways to build meaningful relationships with your online community.
Whether you have 500 or 500,000 followers, maintaining your brand will resonate with your audience and help you grow.
Sarah Nicole LandryFor example, she has focused on authentic content and her community has grown exponentially – from 70,000 to 1.7 million followers in less than two years.
And these are not just any followers – these are close, dedicated, supportive followers.
“I didn’t want to attract followers just to have them. I wanted us to feel connected. I wanted that human connection for me and for her, ”explains Sarah.
Ready to start? Discover on Instagram how Sarah has won millions of loyal followers by staying true to her personal brand and advocating authenticity:
How to Get More Authentic on Instagram # 1: Engage Your Community
The first way to expand your account? Get to know your audience.
The more you connect with your followers, the more authentic your relationship with them will become. You can speak openly and honestly to a community of real people.
Whether you’re an influencer or a brand, ask yourself: how often do you respond to DMs and comments? Do you interact with other accounts? Am I replying to other people’s Instagram stories?
For Sarah, the answer is pretty often.
“I commit myself on an 8-hour workday 4 hours every day to community engagement. This includes commenting, replying to DMs, commenting on other people’s posts, replying to my own, and actively activating other pages that may or may not be like mine. “
When you’re actively engaging with your community, it no longer feels like you’re putting something out there and walking away, explains Sarah.
“The magic thing is that you don’t just stand on stage with a microphone. You’re off the stage and interacting with them – next to them. “
Spending 4 hours a day may not work for everyone – and that’s fine! Adjust the time based on your time, your workforce, your business plan and strategy, etc.
Maybe she spends 30 minutes answering DMs every morning or every few days. The important thing is that you integrate it in a way that is sustainable for you and your business.
As you get involved, your relationship with your community will grow stronger. And when you have people who really trust you and believe in what you say, then you’ll see a higher ROI, shares Sarah.
Save time posting and spend more time with your community by scheduling your posts with Later for free!
How to Get More Authentic on Instagram # 2: Share Your Story
One of the best ways to show more authenticity on Instagram is to open up to your audience.
Whether it’s the problems of owning a business or your step-by-step skin care routine, if you are honest and open with your audience, your followers will feel it.
When you make your followers feel like friends, they feel a natural attraction to share your content with their own community of followers.
“If I see a post on Instagram that met me in an authentic way, I will share it. I’ll post it and say it felt special, it was meaningful, and I’ll share it with my community, ”says Sarah.
On Instagram, users can share feed posts on their Instagram Stories or through direct messages.
Simply sharing can be very important to your brand or business. So it’s worth going out of the way to create shareable content.
The new Instagram algorithm tends to favor posts that show a lot of engagement. If your posts are shared, the post will show up in people’s feeds when it sees there’s a lot of action in it. And if a contribution gets enough commitment, it can even be Go to the Explore page.
For Sarah, authentic, shareable content is one of the main ways she’s made her community what it is.
“People love to share content from the accounts and people they love. Some of my greatest growing days of all time that I speak to 100,000 new followers in one day came from a single post.”
Monitoring what your followers are sharing is also a great way to understand what is resonating with your audience.
You can easily track and measure the number of times your grid posts have been approved for stories so you can see what content is performing best.
How To Get More Authentic On Instagram # 3: Put Value In The Written Word
Although Instagram is a visual app, the words you share in your subtitles are just as important as the visual ones. Regardless of whether it is 5 or 50 words, it is important to show thoughts and intentions in what you share.
Write authentically Instagram subtitles can be tough.
“When I started to focus on the written word, I saw a tremendous return,” explains Sarah. “I made a post with a short, snappy label and then a similar post with a long label. I’ve seen so much more engagement and stock on the long form post. “
And loud Research by FohrThe average length of subtitles has more than doubled since 2016. By 2020 our feeds will be filled with an average subtitle length of 405 characters – which is an average of 65-70 words!
TIP: Write your captions before choosing a picture. Maybe your contribution is better.
Would you like to learn how to organize your subtitles quickly and easily? Subtitles saved later! The Saved Captions feature lets you create templates to save ideas, captions, notes, and hashtags (if you use them!).
When it’s time to plan, just select one of your saved captions to add to your post.
Best of all? It’s free for all future users.
Are you ready to take your Instagram captions to the next level? Take our free workshop on how to write beautiful Instagram captions!
How to Get More Authentic on Instagram # 4: Understand What Content You Like
A deep understanding of what is resonating with you on social media can help guide your content strategy.
And the more you get into what you share on social media and why, the more authentic your content will be.
Ask yourself about your own habits and behaviors on social media. Why do you follow certain brands or people? What kind of pictures do you like? What kind of pictures do you comment on?
“Once we start to see our own human traits and behavior on social media, we can see how it works on the other side,” says Sarah.
The next time you browse social media, get out a pen and paper and write down what types of posts grab your attention and which don’t.
“Be really important to the way you work. Pay attention to why you like things and why you get involved, ”Sarah adds.
How to Get More Authentic on Instagram # 5: Stay True to Your Core Ethics and Set Boundaries
Sharing your authentic voice on social media can be intimidating. From worrying about what other people are thinking to comparing it to those around you, it can be an overwhelming space.
Sarah’s best advice? Integrity and self-care.
“Having integrity in your space and knowing your own personal limits is everything. At the end of the day, you are the only one who knows you and your true intentions. “
The clearer you are about your values, the easier it will be to stay true to them and dispel those negative thoughts.
When you work on social media, whether you’re a small business owner or an influencer, the lines between work and life can sometimes be blurry, making it difficult to set healthy boundaries.
“The more boundaries you create, the more you rest, the more you read, and the more you research, the better you are. It’s worth taking care of yourself, ”explains Sarah.
Limits can limit your time on your phone, certain app breaks, create quick answers, and Planning and scheduling Your content in advance.
TIP: Learn more about how to protect your sanity Blog entry.
There’s no quick fix for creating a truly authentic Instagram account – but the end result is always worth it.
Sarah explains, “Your core ethics, your community, your good social media behavior, and your awareness of what makes you tick are keys to building a truly authentic following – one that takes root for you and yours will be, one that will enable you to do something wrong and be with you as you learn to get it right. “
Wanna hear more Find out more about 25 social media experts and industry professionals in our LaterCon Replay – you can view and post it anytime, anywhere!
Jessica is a creative problem solver and content writer. Jessica is from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.