TikTok can be a powerful tool for increasing brand awareness.
But first, you need to get more eyes on your videos. How you do that?
This blog post shows you how to get more views on TikTok – from optimizing your content for the For You page to using trending sounds:
How to get views on TikTok:
- Optimize the content for the For You page
- Use trending sounds and effects
- Collaborate with other developers
- Engage with users in your niche
- Publish valuable content
- Cross-promotion on other platforms
Tip 1: optimize the content for the For You page
If you want to go viral on TikTok, your goal should be to get featured on the website For you side (FYP).
TikTok’s For You page is the app’s homepage that’s filled with an endless feed of algorithmically curated content tailored to a user’s interests.
The nice thing about the For You page is that any content is featured – that means you don’t have to be an established creator or have thousands of followers.
However, it helps if you tweak your content so that the algorithm can more easily recognize and promote it. You can do this by:
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Tip 2: use trending sounds and effects
One of the best ways to get an overview of TikTok is to embrace new trends.
Typically, this means creating videos that contain viral visual effects TikTok sounds.
Indeed there is Theory among some TikTokers Adding a trending tone to your video, even at low volume, will trick the algorithm into showing your content to more people.
@keenyakellyHOW TO GO VIRAL #newcreatorsupport # tiktoktips101 #contentcreatortips #viraltips # tiktok101 # over30 # over40 # over35 # starkyakellly ♬ Pop Smoke Candy Store – EZD
Whether it’s true remains to be seen, but we know this: TikTok’s algorithm Displays user content similar to what they have seen before.
Countless people watch trending videos. So when you join a trend, you increase the chances of being discovered by these users.
TIP: Trends come and go quickly at TikTok. So if you find one that you want to try, act fast!
Tip 3: collaborate with fellow developers
Working with other developers (especially with a dedicated community that reflects your target audience) is another way to get more views on TikTok.
A successful example of this is the skin care brand Relax yourself.
Erin Murray, vice president of brand and consumer marketing for the company, Marketing Brew said that her team spent more than a third of their budget on TikTok influencers for their latest campaign.
When the company cooperated with @dermdoctor, a dermatologist with a massive following, the Original video received over 1 million views:
@dermdoctorNew Makel Balsam – Cleaning with benefits @peaceoutskincare #skincare #peaceoutpartner #acne #salicylic #dermatologist # dermdoctor ♬ Flachwasser – Clutch
And the repost On Peace Out’s account has 9,000 views and counts, which makes it one of the most popular videos on the brand.
But that’s just an example. Brands big and small prioritize partnerships with TikTok developers.
Tip 4: engage with users in your niche
TikTok was first recognized for its viral lip-syncing and dance videos, but has since become a home for all types of content.
Regardless of your niche, there is now a place for you – and your audience – on the platform.
@ happy.rugsDm me on Instagram for custom orders! Iva #rugmaking #rugtiktok #rugtok #rugtufting #art #artist #kuchikopi #handmade #smallbusiness #rug # tuftinggun ♬ Viva La Swing alias #SandoTwist by @Abiud_Sando – Mingaling 2.0
Once you know who your target audience is, think about the type of content they would study and the writers they would follow.
Once you have a list, start building relationships with these users by liking and commenting on their videos and sending DMs.
By regularly engaging with other users in your niche, you gradually build a support network for your brand.
This can lead to more likes, comments, and shares for your own TikTok videos. This is the best way to improve your profile with the algorithm and secure more visibility of your content.
Tip 5: publish valuable content
It might sound obvious, but one of the most effective ways to get views on TikTok is to create interesting and valuable content.
If you’ve spent a lot of time using the app, you may have noticed how-to videos – and others Educational content – perform well.
@curlsbykeishReply @ katelyn_034 CHEAP HAIR TRANSITION ROUTINE! #curlyhair #damagedhair # curlyhairtips ♬ elevator music – Bohoman
Why? Because they give viewers new, useful information relevant to their lives.
Take Doctor Emi Mawson (aka @dentist_emi) for example. The UK-based dentist is an expert at creating content that combines her expertise with concrete insights for her TikTok audience.
@dentist_emiSharing the toothpastes I recently bought #dentist #toothpaste #BOSSUpYourGame #LiveForTheChallenge # Recommendations2021 # tiktokmademebuyit ♬ original sound – dentist Emi
By combining trend effects and sounds with interesting but niche content, Dr. Mawson to attract thousands of viewers to her TikTok oral care videos.
TIP: Wondering where to start? Think about the most frequently asked questions you get. Answer them in your videos!
Tip 6: Cross-promotion on other platforms
If you’re an avid social media user, you may have noticed that a lot of people are now sharing their favorite TikTok videos with other platforms as well.
For brands, this cross-promotion can be an effective way to improve their TikTok content using the communities they have built on other social networks like Instagram.
Sharing your TikTok videos with Instagram Stories (with a clear call to action that encourages viewers to check out your TikTok channel) is a great tactic for getting more eyes on your content.
And there you have it, six ways to get more views on TikTok.
While finding your location on the app may take some trial and error, these tips will help you reach new followers and prospects.
Ready to plan and Schedule your TikTok videos in advance? Later makes it easy – get started with one of our paid plans today!
Erica is a Toronto-based content writer with a penchant for alliteration and a background in public relations. Your dream is to climb Mount Everest. Say hello to her on Instagram – @ericasalvalaggio.