Twitter is a great place for businesses and developers to share messages, drive traffic, and join trending conversations.
And similar to other platforms, the chance to build an engaged community is huge.
But how do you get followers on Twitter?
In this blog post we share 7 tips to help you reach your target audience and get them to click “Follow”:
7 ways to get followers on Twitter
When it comes to building your brand Social media strategyTwitter is great for sharing short-form updates and real-time responses.
With more than 145 million users per day, it’s a great way to connect with prospects and drive traffic to your website.
“Twitter offers instant CTA benefits,” explains Matt Swider, TechRadars US Editor-in-Chief. “Links to outbound sites aren’t penalized and engaging, and retweets can make your message go viral.”
Take that away? It’s a good idea to grow your community on Twitter.
Here are 7 ways to get more followers on Twitter:
- Use pictures, videos, memes, and GIFs to grab attention
- Show your brand’s personality
- Use trending topics to your advantage
- Participate in Twitter chats – or host your own
- Create public Twitter lists
- Use twitter fleets
- Cross-promote your tweets on other platforms
Tip 1: use pictures, videos, memes, and GIFs to grab attention
Unlike other platforms that allow long-form subtitles, Twitter wants you to keep them short and sweet.
“Twitter is all about immediacy,” says Swider. “It forces you to break down your message – 280 characters maximum – which makes it the fastest way to share it with an audience and the fastest way for your audience to consume information.”
One way to stand out and effectively share your message is to include pictures, videos, and GIFs in your tweets. A picture is worth a thousand words.
In fact, tweets are getting with video 10x more engagement than those without.
Meditation app Quiet Often uses video content to engage with the audience:
For a moment, forget about your to-do list. Let go of your worries. Let the relaxing melody of the music soothe your mind.
🎶 The magic of the yurt sleep story pic.twitter.com/O7SE1BHith
– Quiet (@calm) February 26, 2021
Twitter is also a great place to have fun with visual memes. Shopify is great at understanding Twitter culture and regularly uses trending memes to go viral:
me and all my side hectic pic.twitter.com/PCEzB62tEt
– Shopify (@Shopify) February 8, 2021
Well-executed graphics can encourage retweets and attract followers – by introducing your brand to potential customers.
Did you know already? You can schedule, schedule, and automatically publish multimedia tweets in advance with Later – for free!
Tip 2: show your brand’s personality
Twitter is great for building relationships with current and potential followers as it allows you to add value beyond “selling a product or service.”
And interactions don’t have to be limited to customer service responses. Adding a little personality to your feed can humanize your brand.
Understanding who your audience is, how they’re talking, and what they’re talking about is key to getting more followers on Twitter.
a lot of people pointing and laughing and maybe asking for pictures https://t.co/hpMRmmLvDu
– Wendy’s (@Wendys) April 8, 2021
It’s a strategy that brands like turned Wendy’s and Chipotle in cult favorites on the platform.
But any brand or creator can apply this lesson – take a look at Small Businesses bloom. It understands its community and speaks to them in a way that feels authentic as opposed to super-corporate.
Do you remember the terrible job you got fired from?
Let’s laugh together! pic.twitter.com/ZwyH9XkjIE
– Bloom (@buildwithbloom) March 23, 2021
Having a clearly identifiable voice and interacting with fans regularly can create a sense of community on Twitter, which is a quick path for growth and branding.
Tip 3: Use trending topics to your advantage
As mentioned earlier, conversation is everything on Twitter – and this includes conversations with people outside of your existing followers.
Since the Twitter timeline is published in chronological order, you can easily jump to trending topics for the latest insights and perspectives.
Pssstttt: @MarketingBrew is tweeting #SuperBowlLV live on Sunday if you want to follow #SuperBrewLV.
– Marketing Brew ☕️ (@MarketingBrew) February 5, 2021
However, make sure the trending topic relates to your niche (and your followers) so the conversation feels authentic and relevant.
For example, if you’re a fashion buff, it makes sense to tweet during an awards show and glimpse your favorite looks of the night.
Queen Viola Davis for the #GoldenGlobes pic.twitter.com/03Mbf9xcvR
– Dionne Grant (@DionneGrant) March 1, 2021
You can also access the latest news or publications.
TIP: Add relevant hashtags to your tweets to increase your awareness and reach new audiences!
Tip 4: join Twitter chats – or host your own
Twitter chats are a great way for brands and developers to join conversations, position themselves as experts, and reach new people.
Marketing teacher Brianne Fleming Frequently Twitter chats with others in the marketing community about pop culture and trending topics.
Aaa, and we’ll be back for #PopChat tomorrow at 1 p.m. ET!
If you’re new here, #PopChat is a weekly Twitter chat that discusses marketing lessons from moments of pop culture.
Tomorrow on deck: Bridgerton, NBA Top Shots, Daft Punk and more 🎉 pic.twitter.com/Z6AqxRyqrN
– Brianne Fleming (@ brianne2k), February 25, 2021
If you’re not ready to host your own twitter chat, find twitter chats in your niche and join in!
Talking to others on Twitter who have interests similar to you or your brand will make you accessible to relevant and engaged audiences. This is a great way to increase your number of followers.
Tip 5: create public Twitter lists
Creating public Twitter lists can help increase your number of followers as they give a sense of exclusivity.
And when Twitter users are added to a list, they receive a notification that can encourage them to follow you or your brand.
Black women photographers, an organization dedicated to providing resources for black women photographers, has created several Twitter lists that act as directories to find magazine editors, journalists, photography museums, art directors, and more.
Since @BlkWomenPhoto was launched last June and has amassed almost 9,000 followers!
TIP: Before adding someone to a list, make sure they belong to your audience and that the list is relevant to their interests and tweets.
Tip 6: use Twitter fleets
Twitter fleets (Twitter version of Instagram Stories) are relatively new to the platform but are growing in popularity.
The thing that you didn’t tweet but wanted but didn’t get that close was then close.
We now have a place for it – fleets!
Available to everyone starting today. pic.twitter.com/auQAHXZMfH
– Twitter (@Twitter) November 17, 2020
Fleets have the potential to revolutionize the brand experience on Twitter, much like Stories changed the game on Instagram.
TIP: Pay attention Twitter Spaces, a new live audio “room” feature that is currently in beta and has similarities with the Clubhouse App. The Twitter Spaces function is located in the fleet navigation bar (see below).
Want to learn more about using fleets for brand marketing? Check out this blog post: Introducing Twitter Fleets on the Blog Later!
A good hack when it comes to getting more followers on Twitter is to share your tweets on other platforms.
Storyteller and strategist Joel Leon publishes screenshots of his tweets on his Instagram feed – with an artistic background to enhance their aesthetics:
Cross-promoting your tweets on Instagram gives you tons of more opportunities to share in stories and repost on other Instagram pages. This is a great way to introduce new audiences to your Twitter account.
TIP: You can also put your Twitter handle on your account BIOS, website, email signature, on the packaging of your products, on your business cards, etc.
Ultimately, the key to getting followers on Twitter lies in conversation and creativity. Experiment with different posts and formats on the platform and connect with existing and new followers like never before.
Are you ready to improve your social media strategy and gain followers on Twitter? With Lateryou can schedule, schedule and monitor posts in one place!
Dante is a social media strategist and photographer based in New Orleans, LA. He has helped develop and manage social campaigns for dozens of clients. You can connect with him on Instagram @allthingsdante.