“You got an email.”
At least that’s what you hope, as a digital marketer – to appear in your audience’s inbox.
That’s because email tracking is an important tactic marketers use to collect leads. To do this, you likely created a lead magnet or a content proposition.
It’s a story as old as the time for those in online marketing. And that’s because it works.
By the end of 2020, the number of e-mail users worldwide will rise to 3 billion. Additionally, email has an average ROI of $ 38 for every $ 1 spent.
The fact is, email marketing is still an effective channel in digital marketing.
How do you capture emails? One tactic is a squeeze page.
Below, let’s look at what a squeeze page is, some examples, and how to create one.
What is a squeeze page?
A squeeze page is a type of landing page that is created with the sole intention of collecting email addresses from potential customers or subscribers. It’s not the same as a landing page as it only has one goal, while landing pages can have multiple goals. A squeeze page usually consists of a heading, brief supporting text, and a form with one or two fields – name and / or email address.
While squeeze pages are a type of landing page, it’s important to note that not all landing pages are squeeze pages.
Some landing pages have multiple conversion goals; B. offering a free trial. On the other hand, the only goal of a squeeze page is to get an email address.
After a user enters their email address on your squeeze page, you should:
- Deliver your content offer immediately.
- Show users a thank you page that answers any questions and lets them know what to do next.
- Send an automatic message reminding users why they gave you their email address. Something that says thank you, gives users the content offering and lets them know what types of emails to expect from you and how often.
- Then run a drip email campaign that will bring them down the funnel and closer to a purchase.
How to create a squeeze page
What should a squeeze page look like? Squeeze pages are usually short-form landing pages with little text to encourage users to enter their email address.
But how can you create a squeeze page that generates leads? Here are some tips:
1. Add a CTA: There should only be one CTA on a squeeze page: to enter an email address. Your CTA button should clearly state the action and the end result to the user. For example, “Claim My Spot” is actionable and notifies the user that he is registered for a course or webinar.
2. Write a clear, convincing copy: The supporting text should be short and interesting. It should be easy to read and provide important information that will get users to enter their email address.
3. Implement social evidence: You can include a short testimonial or two in your form fields. People want to see that your content offering has already helped others.
4. Add great graphics: The images on your squeeze page should be clean and fascinating.
5. Create a compelling content offering: Your content offering should be of great value to your audience. This could be something like an email course, templates, webinar, or an e-book.
However, creating a successful squeeze page doesn’t always happen on the first try. Try A / B testing to improve conversions and see which variations your audience likes best. You can test headings, CTA buttons, form positions, background images or copies.
Examples of squeeze pages
One of the easiest ways to help you create your squeeze page is to look at a few examples. These examples can inspire your squeeze page design:
Copyblogger is a blog that offers content marketing resources and training. Given this model, email marketing is critical to building audiences (of subscribers) and sustaining relationships over the long term.
Their squeeze page does this effectively by turning on their free training offer and forcing website visitors to provide their email address in order to access it.
Notice the large, high-contrast white space on the form. The copy is fantastic too:
- Do you want superior business results? (The goal)
- Create superior content. (The solution)
This creates a gap between where the reader is and where they want to go while positioning the training in response.
The Drip email automation platform also creates a loophole with their squeeze page, but instead of calling attention to the solution, they reverse the script and draw attention to the goal:
- Send better emails (The solution)
- To earn more money (The goal)
By making the goal the emphasis at the end, Drip creates the dream. The following line introduces yourself and what you are doing to make this dream a reality.
The best part of this squeeze page, however, is how easy it is for them to set expectations for what happens next. The copy below the form is clear without explaining too much, and it even covers an objection someone would have on a 14-day trial:
“Do I have to revise my credit card and then go through a time-consuming cancel process once the trial ends? What if I forget and get charged even though I have decided not to want the product?”
With three simple words next to a check mark, they remove that friction and increase the likelihood of the website visitor converting.
Some marketers choose a squeeze page as their homepage. That’s what Brian Dean, founder of Backlinko, does. Backlinko’s entire homepage is a squeeze page trying to get subscribers to Dean’s email list.
Its content offering? Exclusive traffic and SEO tips straight to your inbox.
The squeeze page has a short, crisp copy, interesting headline, great pictures, and just one form field. It’s a clean, simple site that uses all of the tips above. If you scroll down, you’ll find social evidence and another offering of content if the first one doesn’t appeal to you.
4. Marie Forleo
Marie Forleo, an online digital entrepreneur, has a squeeze page right on her website. Instead of being like Backlinko their homepage, Forleo uses a “Getting Started” page right in the navigation as one of their squeeze pages.
This squeeze page offers free audio training in exchange for a user’s email address. It has great pictures, copies, and a clear CTA.
Below the form fields, Forleo clearly tells users what they will receive by providing their email address and already tells them that they can unsubscribe. This is a great thing to do when users are concerned about spam pages.
5. Ramit Sethi
Ramit Sethi, a writer and money making expert, has a squeeze page on his website called the Free Tools page.
This squeeze page uses Scarcity and Fear of the Missing (FOMO) to gather email addresses. The headline uses language including “Free Insider’s Kit” to make users feel like they are in the inner circle.
Additionally, on this squeeze page, the top navigation bar has also been removed when you click on it to avoid distractions. The only goal of this page is to collect email leads.
6. The hustle and bustle
The Hustle is a subscription newsletter that sends business and technical news via email on a daily basis.
Since they do not provide any online content, their target audience must sign up to receive their content. This creates a touch of exclusivity that stimulates action: subscribe or leave. No lookie loos.
The squeeze page is effective because it assumes exactly what you get with a picture of one of your problems. It also conveys the value proposition: “Business and Tech in 5 Minutes or Less.” In addition, the red form field with the red button is strong and draws attention to the result of the free value receipt.
Best squeeze page builder
Now that we have learned what a squeeze page is and what it looks like, you may be wondering, “How do I create one?”
Fortunately, there are plenty of squeeze page builders out there that you can use to help.
However, it is important to ensure that the squeeze page builder you are using is built into your email autoresponder service – whether it is HubSpot, MailChimp, Constant Contact, or other similar tools.
Here are some of the key options for creating squeeze pages:
HubSpot lets you create beautiful landing pages for free using the same tool you use for email marketing, your CRM, and your CMS.
There’s a built-in library of mobile-optimized templates that are verifiably convertible, so you can add and copy images in minutes.
In addition, you can create dynamic squeeze pages that display different content based on location, source, device, purchase phase, or other contact details stored in your CRM.
Leadpages is a simple DIY landing page builder. With this tool, you can drag and drop any element to quickly create professional landing pages. Plus, you can browse the top mobile device templates to get started.
Plus, you can easily test your pages right in Tool A / B, so you can create landing pages that convert instantly.
ClickFunnels is a quick and easy tool that you can use to create an entire funnel. For example, you can create your squeeze page, thank you page, and your email and Facebook marketing automation. You can even create up-sell pages.
Most ClickFunnels tools, however, do best for other types of landing pages that you want more bells and whistles. However, if you need to create both squeeze pages and other landing pages, this is a great option.
WordStream provides a conversion toolkit that can help users capture more leads using squeeze pages and landing page templates.
It has an intuitive drag-and-drop builder that allows you to create professional-quality squeeze pages in minutes. You can synchronize your captured emails directly with Constant Contact or Salesforce in order to optimize your workflow.
Whether you are new to landing pages or have already created them, understanding how squeeze pages can generate leads for your business is important. They are not the same as every other landing page you create. They need to be developed for a specific audience.
Editor’s note: This post was originally published in January 2020 and has been updated for completeness.