Content batching is one of the most effective ways to create social media content that your audience will love.
Why? It helps you save time, post consistently, and reuse your ideas seamlessly across platforms.
This guide outlines the 8 best ways to stack social media content and get rid of the overwhelm. Let’s dive in!
What is content batching?
Content batching is a productivity technique where you create all of your subtitles or visual content in a set amount of time.
For example, instead of spending an hour planning, creating, and posting an Instagram post, spend that hour writing or “stacking” captions for a whole week.
While this sounds like more work, it’s actually the opposite.
Content batching allows you to focus your creative energy without jumping from task to task and plan content weeks in advance to create a more coherent (and hassle-free) approach to your social media strategy.
Ready to plan and Schedule your social media posts? Later makes it easy – start now for free!
How to Stack Social Media Content
Ready to start stacking content? Here are 8 tips to get you stacking up social media content in no time:
Content Stacking Step 1: Identify Your Content Pillars
Before you start stacking content, you need to identify your content pillars.
Content pillars There are 3-5 topics that you discuss regularly and that you create content for on social media.
We recommend writing down pillars that reflect your brand and identifying the topics that your audience is most interested in.
To take Girlfriend collective for example. Her content pillars include sustainability, inclusivity and everyday clothing, and her social media posts consistently reflect these topics:
This creates a cohesive message across all social media channels, and the community always knows what type of content to expect.
These topics, or content pillars, help you create content for social media. Think of these as a guide to avoid last minute posts.
Content Batching Step 2: Analyze your contributions
The next step in the content batching process is to analyze the performance of previous posts and videos.
Review your analysis gives you an insight into the type of content your audience is most concerned with.
You can also ask yourself the following questions:
- When was the content published? It was on optimal time to post?
- What was the call-to-action (CTA) in the label?
- Which format did you use? Was it a video, a graphic or a lifestyle photo?
Once you have an idea of what worked (and what didn’t), you can create more powerful content.
For example, Amanda Kohal of The Wolfe Co often shares educational carousel posts that get lots of comments:
In future batch processing of content, Amanda can create carousel posts in a similar format.
Their analyzes can also help you identify important insights or ideas for reuse.
If you’ve posted a YouTube video on social media tips that got a lot of engagement, a few weeks later you can film an Instagram role using this content:
Reusing the same content in different formats saves time and ensures that your audience is engaging with your best content ideas.
Once you determine which saves, views, clicks, and comments have saved the most, you can decide what type of content to stack for best results.
Grow your business, increase engagement, increase traffic, and more Later analytics!
Content Batching Step 3: Brainstorm new content ideas
After you’ve set up your pillars of content and analyzed your top performing social media posts, it’s time to come up with ideas for content.
The first thing to do is jot down key dates like holidays, launches, and campaigns to make sure your content is relevant every week.
Next, you can check out frequently asked questions from your community, breaking news, or announcements about your niche.
Then start using additional ideas like content to be used for other purposes or new ones Trends to test.
And don’t forget to reference your content pillars during your brainstorming session. They help you stay on top of things so that you are not too far removed from your core issues.
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Content Batching Step 4: Write your captions for a month
Now that you know the type of content you are planning, it’s time to write subtitles!
Use this formula to create engaging social media posts:
- Hook: This is the first line on your label that draws your audience in and stops their scrolling. Use language that will compel them to read more.
- Line breaks: Avoid cluttered subtitles by using line breaks. It will also help make long subtitles easy to read and skim through.
- Emojis: Depending on your brand voice, emojis can add personality, color, and emotion to your lettering, making them more interesting to users.
- CTA: Increase your post-launch engagement by inviting your audience to action. You can ask them to comment on their thoughts, save the post for later, click the link in your bio, or shop through your profile.
If you’re stacking captions for multiple social media platforms, start with a caption for your primary platform and reformat the caption for each channel as you plan.
Take a look at how Jess Ekstrom used a short caption for Twitter and then the tweet with a longer caption for Instagram:
For your information: later has one Function for saved subtitles Here you can easily add your branded hashtags, frequently used CTAs, or subtitles that you saved from previous brainstorming sessions!
Content batching step 5: source your photos
After you’ve stacked your post subtitles, it’s time to find complementary images for them.
One way is with User Generated Content (UGC). UGC allows you to republish your community’s photos and videos on your social channels.
Wellness brand Golds often shares UGC so we can see real customers using their products:
This is a great way to add authenticity to your social media content and build trust with your audience.
You can also use photos from a photo shoot – either professional or made at home.
You don’t have a fancy camera? No problem. Photos taken with your phone can make a personal feel, and there are so many trendy photo editing trends to improve the aesthetics of your feed:
And if you don’t have time for a photo shoot, use high quality Stock Photography is a great way to go.
Fortunately with Later Unsplash integrationyou can easily find branded photos and add them to your media library. And the best part about it? It’s free for all future users!
Content Batching Step 6: Filming and Editing Videos
Don’t forget to include videos in your social media content while batching!
With many social media platforms that push video content (like Instagram roles), this is a great way to switch your graphic and connect with your audience.
When promoting their new Mesh Brami, Natalie Rogers shared a video via TikTok and Instagram Reels instead of a standard product photo:
When shooting videos for your brand, take some time off of your day to batch shoot your footage. This is a great way to prepare the camera, set up props or sets, and record b-roll.
Most importantly, remember to sketch or script your videos. This helps in editing and writing video descriptions and titles.
TIP: You don’t need to hire a professional videographer to create engaging video content. Get our favorite mobile video apps Here.
Content batching step 7: design your graphics
Graphics can include reel or IGTV video covers, carousel infographics, quotes, and Instagram story slides.
When stacking content, create templates for your most frequently used graphics to speed up the process.
These templates create a plug-and-play design that eliminates the need to redesign from scratch every time you stack content.
TIP: Keep the dimensions and sizes of videos and photos in mind when creating your designs. Use these instructions as a handy reference!
Content Batching Step 8: Plan your content calendar
Once you’ve finished brainstorming, adding captions, getting photos, and filming videos, you’re ready to start planning Content calendar – to help you organize your library of ideas and important dates.
And with a social media management tool like Lateryou can see all your content in one place. You can even choose weekly or monthly calendar views to keep things organized:
Planning your content in advance is a cornerstone and step in content batching.
By organizing your social media calendar weeks (or a month) in advance, you can always be one step ahead of your publishing schedule.
This way, you don’t have to post in the moment to create subtitles on the fly and get overwhelmed.
This will save you time on stacking social media content
To get the most out of your time, follow these productivity tips for your next day of content batching:
- Set a recurring date and time for your batching sessions. By regularly prioritizing them on your calendar, you can stay one step ahead of your planning.
- Break down each of the stacking steps for a creative flow. The creative energy you use to film a video is fundamentally different from writing a caption. For this reason, we prefer dedicated time slots to focus on one content batch task at a time.
- Start small when stacking content. Slowly stack more content each week until you are ahead of the game. You plan weeks in advance in no time.
While these tips for stacking content might feel overwhelming at first, we promise it’s easier than it looks!
Piling up social media content can save you time, plan more effectively, and create more content that your audience will love.
Are you ready to implement your new content batching strategy? Open a later account Start visually planning and planning your content today!
Natasha is the host of The Shine Online Podcast and an Instagram strategist helping brands shine on Instagram with a video strategy that is non-overwhelming, fulfilling and fun. When she’s not Instagraming, she can add to her plant collection or drink a homemade matcha oat milk latte. Get your daily dose of sunshine – @shinewithnatasha