Switch to the trend podcast with SquadIQ (from SquadStack)
“There is so much untapped demand and a latent pool of public relations and engagement talent that is fueling SquadIQ’s growth.” Saswata Shankar De, General Manager at SquadIQ.
SquadIQ is a lead outreach and engagement platform that empowers brands with high quality conversions using workflow automation and artificial intelligence. SquadIQ is part of SquadStack, A startup based in San Francisco and New Delhi with a vision to create the ultimate revenue acceleration stack for businesses around the world.
Saswata Shankar Dey, currently Executive and Business Lead at SquadIQ, accompanied us on the show ‘Game of Growth’, supported by Truepush. Here is a little insight into the informative discussion. Stay tuned!
The core of the discussion
The discussion begins with how SquadIQ empowers high-ticket customers to convert every login into revenue. “Industries like real estate, education, financial products, etc. have a high volume of leads, but are also faced with higher churn rates,” it says Saswata.
SquadIQ closes the gap between leads and customers via an omnichannel platform. Use of workflow automation and technologies like artificial intelligence and more.
Saswata goes on to explain how a brand’s sales model fluctuates between expansion and consolidation, which creates more scope for outsourced outreach services, which increases the sales curve while saving high costs for the company-specific sales model. Saswata focuses on the benefits of the efficient lead gene system and explains, “The ability for brands to pay based on the use of sales services” is another aid to growing in the symbiotic business systems.
SquadIQ offers a seamless delivery experience by integrating it directly into the customer funnel. In this way, leads from different platforms are channeled using an automated platform and ultimately converted with the help of well-trained experts.
In the further course of the discussion, Saswata explains how not only the work from the home model was continued to be controlled due to the pandemic, but how SquadIQ had already set up its efficient remote work system across different time zones.
When asked about SquadIQ’s future plans, one of the three things that are on the roadmap
- Hiring key executives to build branding
- To build a global network, and
- Innovations for the right technology products and their transfer to customers.
Check out the Google, Spotify, and Apple podcast for an in-depth discussion.
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