How IT Buyers’ Researching Behaviors Have Changed

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How IT Buyers' Researching Behaviors Have Changed

The COVID-19 pandemic has seen IT shoppers spend more time learning about tech solutions and more shoppers relying on webinars for research over the past year, according to a recent report from Kingpin.

The study is based on data from two surveys of 183 IT decision makers in EMEA and the US. The first survey was carried out in June 2020 and the second in December 2020.

Around 54% of respondents said the time they spent researching technology solutions increased in 2020, 24% said it stayed the same and 22% said it went down.

The proportion of IT decision makers who said they typically rely on webinars to find solutions rose from 26% in June 2020 to 43% in December 2020.

About research: The report is based on data from two surveys of 183 IT decision makers in EMEA and the US. The first survey was carried out in June 2020 and the second in December 2020.