How ESPN and State Farm Pulled Off the Most Talked About Ad of the Year

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How ESPN and State Farm Pulled Off the Most Talked About Ad of the Year

For the latest installment of Adweek’s Adnatomy – a new video series that explores how brands, agencies, and production companies continue to advertise during the pandemic – we sat down with the team at ESPN to talk about their critically acclaimed “Deepfake” spot to speak of what is referred to as “deepfake” MVP performance by Adweek. The ad aired during the first episode of the network’s highly anticipated Michael Jordan documentary The Last Dance in April.

Watch ESPN presenters Kenny Mayne, ArtClass ‘Geno Imbriale and Shaun Collings, and ESPN CreativeWorks’ production manager Anthony Nelson put the entire spot together with the help of Mayne’s tech-savvy daughter in the early days of the pandemic.