Are you celebrating June 19th this first year?
If so, you are probably not alone.
As awareness of the holiday continues to grow, we’d like to help you better understand its story and how your brand can successfully celebrate June 19th on social media.
What is Juneteenth?
Most people are familiar with the celebration and history of Independence Day. While the United States became free in 1776, blacks were not exempt from slavery at the time.
In fact, blacks were not declared free for another 87 years. Yet it took Abraham Lincoln another two years to sign the Declaration of Emancipation before the last of the enslaved people in Galveston, TX were freed.
June 19, 1865 – June 19 – is the oldest nationally celebrated commemoration of the end of slavery in the United States.
Why is June 19th important?
Slavery still existed in America when the Declaration of Independence was signed in 1776. As a result, the July 4th holiday can feel slightly spoiled for many in the Black Community.
Fans of ABC is black Perhaps we remember the “Juneteenth” episode from season 4 that pushed the holiday into pop culture and educated many about its importance:
Nowadays, social activism on social media is more important than ever, and awareness of Juneteenth has grown tremendously.
Although Juneteenth has not yet been declared a federal holiday, many brands have made a point of celebrating this holiday.
Twitter and Square CEO, Jack Dorsey, was one of the first to announce its companies will mark Juneteenth as a company-wide holiday:
Since then, other companies like Nike, Buzzfeed, Lyft and VSCO followed suit.
Starting this year, we’re making Juneteenth a public holiday in Lyft. This is a step in our journey towards racial equality in Lyft and this country.
So what is Juneteenth? ⬇️ pic.twitter.com/DZjLbD8RBR
– Lyft (@lyft) June 13, 2020
In addition to companies recognizing Juneteenth as a public holiday, many brands also use social media to celebrate the date.
Never miss an important date on social media – download ours free social media holiday calendar::
How Brands Can Celebrate June 19th on Social Media
Juneteenth is a feast day.
It is a celebration of black travel and freedom in America, and a great opportunity to recognize the many contributions blacks have made to American culture.
In the past few years, you may have seen the June 19th celebrations in your city. This year, however, due to COVID-19, Much of the celebration will likely take place online.
With that in mind, here are five tips for celebrating June 19th on social media:
- Educate your community
- Spotlight Black Owned Companies and Creators
- Use hints of red, green, and black in your Juneteenth graphics
- Use different images and stock photography websites
- Don’t use Juneteenth as an opportunity
Tip 1: Let your community know (as they may not be familiar with the vacation)
The first step in celebrating a holiday is to understand its history.
One way to do this is to educate your audience about Juneteenth. You can make a detailed YouTube video. an IGTV series, fun and educational Instagram rolesor even a Carousel post Drive traffic to a blog full of additional information:
Using the day for a brief history lesson can raise awareness of why Juneteenth is culturally meaningful and even lead to deeper discussions.
Tip 2: Focus on businesses, developers, and black-owned community-run organizations
It is important to educate your community about Juneteenth, but you can also use this day as an opportunity to empower black voices, businesses, and community-led organizations.
Could be a fun and interactive idea host a virtual event ((Instagram Live, Facebook and Instagram roomsetc.) with a black influencer or community leader in your industry.
Alternatively, you can coordinate that a black influencer has one Takeover of Instagram Storieswhere they talk about their personal experiences in your industry – whether it’s fashion, television, healthcare or beyond.
You could even use it as an opportunity to highlight nonprofits or organizations you support and give your audience a chance to step up their initiatives.
Do you need a head start in your search? Check out our blog post: 18 Impactful Black Creators To Follow On Social Media.
Tip 3: Use hints of red, green, and black in your Juneteenth graphics
These are the three colors of the Pan-African flag: a flag that symbolizes freedom and represents all people of the African diaspora.
Even if you have your own color palette for your brand, you should spend time figuring out ways to incorporate these colors into your Juneteenth social media posts.
If you want to know more, this Code Switch Podcast from NPR delves deeper into the story behind the colors and the flag.
Tip 4: Use different pictures and stock photography websites
If you’re looking for pictures, head straight to the Smithsonian National Museum of African American History and Culture Open access picture library.
These historical images were made publicly available as Creative Commons Zero (CC0). This means that you can use, transform, and share the assets without permission.
When it comes to finding more diverse photography, Black-Owned Stock Photography Websites Like diaper, TONL, and CreateHER Stock are also great resources.
These websites specialize in telling culturally diverse and authentic stories and can help you find high quality photos for your June 19th celebration.
Tip 5: Don’t use Juneteenth as an opportunity to sell
Juneteenth is a celebration, an opportunity to educate your audience and raise black voices. It is not the time to increase sales.
Depending on your business, you may even want to pause paid ads and sponsored post promotions for that day.
If it’s your first time celebrating Juneteenth on social media, use these tips as a launch pad for creating holiday-related content.
Juneteenth is an opportunity to connect with your audience and raise awareness, but it shouldn’t be an event to be viewed in isolation. Think about how your content strategy supports diversity and inclusion every day, from the content you share to the creators you work with.
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Dante is a social media strategist and photographer based in New Orleans, LA. He has helped develop and manage social campaigns for dozens of clients. You can connect with him on Instagram @allthingsdante.