Amazon is one of the world’s largest and fastest online retailers. Amazon sends up to 1.6 million packages in a single day. Many brands sell their products on the Amazon website, making them some of the largest e-commerce retailers.
Millions of sellers are on Amazon and the ultimate goal for any buyer is to buy a product. A potential customer may not know who to buy from with so many sellers releasing products every day. In order to get potential customers to buy your goods over those of your competitors, it is important to understand how Amazon’s Search Engine Optimization (SEO) works.
How Amazon SEO works
Amazon evaluates its search results in the same way as Google – with the help of an algorithm. The search engine in question is known as A9. When users search for keywords, the algorithm uses several parameters to rank the millions of products in its database by relevance.
The results are triggered by customers’ shopping preferences, previous purchases, and more. Algorithms are mainly based on performance and relevance. If your keyword matches what your customers are looking for, your product will prove relevant. On the other hand, performance depends on how well your products are selling.
Tips to improve your Amazon SEO
As a seller, you should sell goods that consumers need or already buy frequently. Grow your sales today and let your audience find your products with the following Amazon SEO tips.
1. Do effective keyword research
First, choose the best keywords for the products you are selling. The selection of keywords is done by looking at the top selling products with the maximum rating, searching the list and choosing the keywords that match your product.
This can be an exhausting process. So, if you don’t have a lot of time, you can use a free Amazon keyword tool to get a keyword’s search volume.
[eGuide] Manage content creation with a remote team
Access to a proven framework to align your entire team with your content production plan for 2021.
Download the full framework
Keywords that contain more than three words are known as long-tail keywords. Most of the buyers on Amazon type in long-tail keywords to search for product listings. Once you’ve found your keywords, you’ll need to include them in your listings and include them in product titles or descriptions.
When you’ve done this, your products will show up in search results for those specific keywords.
2. Perfect your title
A title is the most effective way to get your reader’s attention to focus on relevance. Some tips for optimizing your product titles are:
- Include the name of your brand.
- Provide a clear description of how your product works.
- Name a USP of your product.
- Include the color and if your product has different color options please mention them as well.
- Clarify the dimensions of the product.
- If necessary, mention the quality of your product.
In order to optimize your title, you need to rank the most relevant keywords first. Avoid keyword stuffing in your title to keep your Amazon SEO in tip top shape.
3. Manage your feedback
Feedback is key in any business. Positive reviews can lead buyers to buy or come back to your product, while negative reviews can affect a potential customer’s perception of your product. When you manage your product reviews, you automatically improve your Amazon SEO campaigns.
The products with four or more stars are usually displayed at the top of Amazon’s search results. Most of these products have great reviews from happy customers. It’s important to convince your customers to drop their feedback after their experience with your products.
However, not all customers have positive things to say. And that’s okay! Take the time to respond to negative reviews and hopefully avoid putting off future buyers. Responding to complaints – such as being offered to replace damaged or broken goods – is encouraging buyers to feel safe in your business. An effective response to your negative or positive feedback increases your rankings on Amazon.
4th Product images
When capturing a prospect on Amazon, let the picture do the talking. Images have been shown to make a significant contribution to the buying process.
Buyers cannot see your product in front of them. They depend on the product image to build trust in your product. Even if a customer sees different product lists, a great product picture can lure them back to your page. That is why product images are important sales promoters.
Amazon offers a zoom function for images that gives customers a better insight into the product. When customers enlarge an image, they want to see it from all angles and understand it better. As a product seller, you need to provide high resolution images captured with a great camera.
Google images may not necessarily affect your Amazon SEO, but they will add to your Amazon conversion rate. The listing performance of your products also increases when you generate more sales.
5. Product price
Most consumers are looking for the best product at the cheapest price. Before you add a price tag to your product, the first thing you should do is review your competitors’ prices for the same product.
Your competitors’ prices determine the price range you need to stay in. Be careful not to get too expensive, as overrating your products can drastically reduce your SEO performance on Amazon.
6th Use bullets in product descriptions
If you’re wondering what to post about your product, you probably have a lot to say. After all, you want to convince your potential buyer of the advantages of your product over others in the market.
Your information shouldn’t be too complex for your customers to read or understand. It is important that you include your information in bullet form. Some product descriptions can be very detailed, but your audience needs to be able to absorb all of the information.
Be careful not to fill your bullets with keywords. You can highlight the most important specific characteristics such as weight, size and color. Bullet information is easy for readers to digest and helps you improve conversions and your Amazon ranking.
7th Product availability
Sometimes a product is out of stock and it can take some time to be replaced on your Amazon site. If you don’t have an item in stock, your product can decline both in the ranking and with potential buyers.
If you sell on multiple platforms, you need to sync your inventory in order to manage all of your products. When storing or sourcing, make sure you keep delivering your product. It can be daunting when shoppers are looking for a product they just want to buy not to find it in stock.
Why should you optimize your Amazon SEO ranking?
In general, Amazon offers one of the best places to display your products and find potential buyers. It is always a good idea to invest in optimizing your Amazon Search Engine Optimization to increase your sales as it always pays off.
If you know what the Amazon algorithm expects from you as a seller, you can keep your customers satisfied with your offers. When you give your Amazon page the relevance it needs through Amazon SEO, you can expect higher sales, positive reviews, and a bigger brand.
If you’d like to get help from an Amazon SEO expert, you can check out the best Amazon marketing agencies we’ve rounded up for you.