30 second summary:
- The desire of consumers and app developers alike came true in part when the White House announced that the Department of Defense would “release 100 MHz 3.5 GHz spectrum for commercial use, a process that will affect 5G networks in the US.” will expand over the next two years “.
- These developments form the basis for some pretty cool app experiences as well as a number of innovations for users, advertisers, and app developers.
- The Executive Vice President of Digital Turbine Media shares the six top trends to expect as 5G covers the country.
Consumers and app developers have been eagerly awaiting the widespread availability of 5G. Their request was partially granted when the White House announced that the Department of Defense would “release 100 MHz 3.5 GHz spectrum for commercial use, a process that will expand US 5G networks over the next two years “. In 2021, we can expect more mobile customers to have access to 5G, which in turn means app developers can offer them cooler, faster apps and have a little bit of success doing it.
Here are six trends you can expect when 5G hits the country.
1. Progressive content: phone and app virtualization
Thanks to the ongoing virtualization of content, phones and apps enabled by 5G, users will ultimately be able to use their phones the way they always wanted. Here’s the concept: instead of loading an app onto a device at once, progressive content loads bits and bytes as needed. The result is an experience that feels more like a desktop than a mobile phone (read: lightning fast!). Virtualization stores apps and data in the cloud, not on the device. And as with all things cloud, the result is a more seamless experience.
2. Stronger UA campaign results
Mobile app developers will gain a lot with 5G. The ads that get the most bang for your buck – playable ads, videos, gamification – load very quickly, making users less likely to click away from them. In addition, 5G cuts the time it takes to install an app and reduces the likelihood of users leaving it entirely (stopping the installation, which can reach 80%, is the bane of the industry).
3. Better monetization opportunities
Successful monetization in the app world depends mainly on the time that is spent within an app. The more pages a person views, the more ads can be shown. When apps are slow to load and use, people get bored and move on, which brings with it the app developer’s ability to make money. In short: faster speeds mean more time in the app, which translates directly into more sales.
4. AR / ER / IoT
Once 5G makes cell phones as fast as broadband, consumers will begin to see all of the Augmented Reality, Enhanced Reality, and IoT they have been promised for so long. TechRadar wrote, “This synergy between AR and 5G will also expand the potential for remotely operated drones and robots through improved HUDs (heads up displays) and improved haptic feedback. Indeed, this lofty concept of the so-called “tactile internet” is expected to start the fourth industrial revolution. “
5. High quality social media live
Social media live has saved many lives and held many people accountable over the past few years. But the video feeds transmitted over a 3G or 4G network are very grainy. 5G will improve its quality significantly, and we can probably expect a lot more people to use it.
6. More apps
The number of businesses and developers building apps is likely to explode once 5G increases capacity and removes the latency problems of 3G and 4G. We’re going to be bringing a ton of AR games and wearables to market. We’ll also see innovations in telemedicine and a variety of conference call apps when another round of pandemic bans takes place in 2021.
Together, these developments form the basis of some pretty cool app experiences, as well as a number of innovations for users, advertisers, and app developers.
Matt Tubergen is Executive Vice President of Digital Turbine Media.