Here’s Everything You need to Build Your First Marketing Blitz Launch

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Here’s Everything You need to Build Your First Marketing Blitz Launch

Introducing a new product or service is exciting, but very stressful. Much is at stake. If you don’t turn enough heads, you get a huge bill of paid ads that aren’t showing leads. Or worse, if you attract attention but don’t position your product properly, you run the risk of ruining that valuable first impression. You see, the sad truth is that besides your brand, your customers have plenty of other places to get their attention. The possibilities are endless … As marketers, this means we have to work a lot harder to rise above the noise and make a lasting impact. Especially when we bring out something new. This is why we at DigitalMarketer chose a different path to start the new one. We call it the Marketing Blitz Launch. What is a Marketing Blitz Launch? If you’re unfamiliar with a Marketing Blitz Launch, here’s a quick rundown. A Blitz Launch is a 7-day multi-channel awareness campaign that directs all traffic to a single “Big Idea” piece of content, which then leads to a relevant and urgent special offer. Let’s sum it up: 7 Day Multi-Channel Awareness Campaign: For Lightning To Work, You Need Your Message Everywhere. Social media, email, blog, and ads will all come into play. Points traffic to a single piece of content with “Big Idea”: Similar to a funnel, all traffic points to the same page. This way your customers, no matter where they come from, will all see the same consistent piece of content. Then the drive leads to a relevant and urgent special offer: the urgency will help generate buzz, and the small but relevant question will help seal the deal. Now that you know what a lightning start is, let’s cover all of the essential elements you will need to create your own elements. The 7 elements of a quick start campaign Each quick start you carry out contains a version of these 7 elements. # 1 You Need a Big Idea Before you can start building your campaign, you need to nail down your big idea. The great idea content will make or break your lightning launch. All of the traffic you create is pointing to this one piece of content, so it has to be amazing. You can showcase your big idea as a blog post, article, video, or even as a kind of manifesto. Your big idea must get your customers to acknowledge and accept a new reality / paradigm and take a recommended action based on that new belief. These “new realities” can take different forms … A new revelation: tell your customer something really new. Just watch the morning news for 10 minutes and I guarantee you will learn how some “new studies show that …” People are always looking for something new and exciting. A new perspective: give your customers a new perspective on something. Intermittent fasting is a good example of this. At the time everyone believed that breakfast was the most important meal of the day … Then a group of people come along and say, “No, it’s not that, and here’s why …”. It was a whole new perspective on breakfast. Confirm your suspicions: Tell your customers were right all along. Political campaigns often use this tactic. If you can talk to a group and amplify their thoughts and feelings, they will follow you. Confirming a person’s suspicions can sometimes be painful for them at first (after all, not all suspicions are good), but it is a powerful way to get that person on board with your message. Regardless of your approach to the “new reality”, your ultimate goal is to combine this new reality with a deep desire of your customer. Then you need to create your call to action. This could be anything from asking people to subscribe to a pre-launch list, registering for an event, or even taking a poll / poll. When asking someone to buy something, make sure it’s an entry-level offer that costs no more than $ 50. Free trials work great here too. Once you’ve written your big idea post, it’s time to create your campaign. # 2 You need a three part series of emails We always say because it’s true, all of you! Email is not dead. It’s alive and well, and it drives over 85% of the traffic to our sales pages when we place offers! That said, you need to include email in your startup. Much of the awareness and interest in getting started requires some level of social evidence. While getting some new customers as a result of your startup is important, you should also use your warm audience as megaphones to share and amplify your message. We encourage you to create a three-part email campaign series dedicated to this launch. # 3 You Need Paid Ads Whether it’s Facebook, Google, YouTube, or LinkedIn, you need targeted ads to raise awareness. The benefit of paid ads is that you can target the people who you know will be interested in promoting products and receptive to the big idea. Ads are also great because they help get your brand to market and build awareness. Not only that, but increasing access to your big idea will improve the organic ranking for your brand. Finally, paid ads are great as they help create opportunities to realign your customers so that your big idea is seemingly everywhere! # 4 You Need a Video Sales Letter Video is one of the most attractive and effective mediums for promoting your big idea and offer. It has been shown to lead to a huge increase in conversions on sales pages as well as on ads. But you don’t have to waste time creating 18 different videos for your campaign. All you need is a really great Video Sales Letter (VSL) that you can split off in a number of different ways. # 5 You Need a Pillar Blog Post Another essential element of your campaign is an evergreen blog content. The purpose of this content is to draw the readers of your blog to your big ideas page. The great thing about a good blog post is that it’s easy to share. Do you remember what we said about using your warm audience as a megaphone for your message? A well-written blog post with a shareable link will do just that! When creating your blog post, make sure that it is evergreen content. In this way, the piece can live on even after completing the doctorate. # 6 You need a banner ad, having the right graphics can really help your audience connect with and engage with your content. Because of this, we believe a banner is essential for any Blitz Launch campaign. These banners can be used for blog headers, banner ads, homepage banners, or even headers in emails and newsletters. When you see a similar version of the same graphic, your audience will recognize your content and ads, which will help you stand out from the rest of the noise online. # 7 You Need Some Awareness Assets The first 6 assets are meant to guide people to the main content of the big idea. However, it is always a bonus to have content that is solely awareness-raising (not necessarily a sale). Social media, video ads, newsletter articles, and text notifications are great examples of awareness resources. These little snippets can help introduce people to the big concepts of ideas and prepare them for the rest of your critical elements. You can use these elements to take people straight to the big ideas page, or you can refer them to your blog post or VSL page. Starting something new may feel daunting at first, but with the right big idea and a well-designed campaign, your Blitz Start will help you gain the awareness and commitment you need to produce amazing results. Want to learn more about how to create an awesome lightning start? Check out this workshop taught by our own Ryan Deiss and the team at DigitalMarketer.