What is the Google penguin To update?
Google Penguin is part of Google’s core algorithms for rewarding and recognizing high quality websites. The overall goal of the Penguin update is to stop the presence in SERP of websites that use keyword stuffing and unnatural links to be on the top.
The fight against inferior websites on top SERPs is made easier with the Penguin update. The update came after Google started the Panda update and is an extension of the same.
When the Google Penguin was introduced, the first effect was seen in 3.1% of English search queries.
What are the causes of the Penguin update?
The Google Penguin algorithm works with the two main parameters keyword stuffing and manipulative link scheme.
The unfair practice of inserting and stuffing redundant keywords into content in order to be at the top of search engine results pages.
An example of keyword stuffing could look like this:
“Covid vaccinationThere is an acute shortage of vaccines. Covid vaccination Side effects and Covid vaccination Precautions. Find Covid vaccination Availability.”
Manipulative link scheme
Link spam is a practice of creating and purchasing links from third party providers, most of which are low quality websites.
The goal of link spam is to build a website’s fake presence at the expense of quality and intent.
Restoring from Panda Update: What Should You Do?
If you find that your website’s ranking suddenly drops from the day the algorithm was released, there are certain steps you can take to recover from the Panda update. Note that once a website is flagged under the Panda radar, it will be difficult to recover from this.
However, it is recommended that you follow fair practices and really build your website. Below are the steps you can take to avoid the effects of Panda on your website.
An invalid link is a link that should not be crawled by Google and that has no impact on website ranking.
Which links should you disavow?
Your domain’s links that contain:
- Bought and Spam Links.
- Links in exchange for free products and services.
- Excessive link swapping
- Using robots or automated programs to get links.
- URLs that are present on third party websites for fake popularity.
When submitting the disavow file to the search console, make sure that all of the old disavow files are included in the new ones. This will ensure that any files you have submitted for disavowal will be considered.
Use caution when submitting your disavow files. If you accidentally submit a high quality URL that will help keep your website on the top, things can change in the graphic.
It’s important to keep in mind that Google says that disapproving a link should be the last option to avoid the effects of Panda. The reason for this is that disavowing links is really easy, but it doesn’t guarantee you freedom from Panda updates. There are stricter practices that must be followed in order to remain unaffected by the algorithm. Read below for more information.
Request to remove the link
It is important to understand that there can be anyone on the internet who can link to your website. If the linking domains are themselves spam, it can damage your SEO and even put you under the Panda radar. Therefore, it is always good to disavow such links in the search console as described above, but should remain the last resort.
You can use the Google search console for free to export websites that point to your domain. These websites contain both do-follow and no-follow links.
Once you know the spam websites linking to your domain, you can prepare an outreach strategy. Reach out to websites that have your domain links but are not relevant to your industry and link your website with irrelevant context.
Avoiding promotional and sponsored links
Promotional and sponsored links are the ones that you pay for or give in exchange for your product or service.
Often these advertising websites also link to other domains without performing quality control. And the panda update, instead of just checking the links, check out the full url profile.
This means that if a website links to your site and other poor quality links too, your efforts could have a negative impact. Hence, the relevance of the link domain, your audience relevance, and the context of the backlink play a crucial role in delivering the benefits to your website.
Why are you still seeing a drop in your ranking?
It is important to note that even after following Panda best practices, your website may still experience a decline in rankings and no increase in traffic.
These could be the possible reasons for this:
- It is entirely possible that the traffic you were getting before the Panda update came from the spam bulk links. Hence, there is very little scope for increasing traffic.
- There are no new link additions to your domain after the broken links are removed.
- The drop in ranking may not be due to the Panda update, but it could be other algorithms that you may have missed.
- Not all bad links have been desavowed. In addition, you may have mistakenly rejected high-quality links, which led to a drop in traffic and ranking.