Goole Panda algorithm?
All real and useful online content must be rewarded in the organic search results of the Google search engine.
The Google Panda algorithm is an update that Google released in 2011 to reward high quality websites. It also reduces the presence of poor quality websites on organic search results pages.
The implementation of this new Panda algorithm affects a total of 11.8% of all search queries on Google.
Why is the Panda algorithm triggered?
There are several parameters and aspects that Google takes into account in order to filter websites with high quality content than it does not. Some of the main factors that are believed to be taken into account in the Panda update are as follows.
Less content on the website
Websites with relatively little content trigger the Panda algorithm in order to act on it. For example, a website with multiple blogs or pages that have a few lines of content.
Such websites make it difficult for users to better understand a brand with little or no information.
Sites with duplicate content
Duplicate content does not find its way to the organic search results pages. Websites that follow the practice of copying and pasting content from other websites onto their own pages are affected by the Panda algorithm.
The Panda update pushes down the duplicate content in SERP.
Duplicate content can be similar content on different web pages or duplicate and redundant content on blogs, on the homepage, and more.
Let’s say a website offers SEO services for different industries and the content on all offer pages is similar as follows to help you better understand what duplicate content is.
www.seoservices / job_portal_plan
“We offer the best SEO services for job portals”.
www.seoservices / business plan
‘We provide the best corporate brand SEO services.
www.seoservices / ecommerce_plan
“We provide the best SEO services for e-commerce brands.”
Websites that are trusted and verified are considered authoritative websites.
Authoritative websites build a reputation with their audience through well-established content aimed at informing them, delivering real products and services, and creating a positive experience in the online and offline brand values.
Websites deal with content farming
“Content farm” is a term used to describe a network of websites that create bulk content for various search queries.
Content farming websites aim to increase the visibility of search results through generic and diverse keywords / queries rather than niche keywords. Hence, manipulating search engines to rank a website for multiple keywords is another factor that the Panda algorithm can respond to.
Websites that focus on ads rather than the original content
Websites that focus more on monetizing through ads on pages and less on providing useful information to users are affected by the Panda algorithm.
The Panda Algorithm regards user experience as the main factor in search engine rankings.
If ad monetization is one of the numerous sources of income for your website, you should ensure a healthy ad-to-content ratio.
According to research, your website’s organic search is affected if you include more than 2 ads on your webpage. The maximum number of ads you can include is 6, above which the bounce rate will increase significantly.
Bad affiliate network
A website that receives and gives backlinks to websites with poor quality content and uses paid promotions to improve visibility is influenced by the Panda algorithm.
Blocked websites from website users
The websites that are blocked by the online users in their search engine settings or with the help of a browser extension indicate a poor user experience.
The Google Panda algorithm affects such blocked websites.
Websites with issues with content mismatch
In order to get maximum click bait for a search result, websites often mislead their users with different titles but irrelevant content on the page.
Such websites with mismatched queries and results are considered under the Panda algorithm and lose their ranking in the SERPs.
How do you know if my website has been affected by the Panda algorithm?
If your website experiences a sudden drop in organic traffic after the algorithm goes into effect, it could possibly be due to a panda punishment on your website.
However, be aware that there are several ranking factors that can affect your organic search results. Hence, it is important to keep an eye on all the factors that affect organic search, and not just the Panda algorithm.
It is imperative to take into account that the loss is in organic traffic could also be for the following reasons.
- seasonal offers on your website that are about to end.
- Effects of a new update on your website other than the Panda algorithm.
- Any existing penalties on the website that you can check in your Google Search Console
- Or increase your competitor’s organic search efforts.
Therefore, it is important to be aware of any Google and search engine updates that take place from time to time. This would ensure that any practices you incorporate into your brand’s online presence are in line with industry guidelines to avoid penalties.
How can I restore my site from the Panda algorithm?
If your website has been compromised due to the Google Panda algorithm, it may be difficult to go through the correct recovery process, but it is not impossible. Hence, you can focus on improving some of the factors that Google considered for organic ranking.
Below is a list of the remedial measures you can take to slowly restore the Panda update.
- Avoid posting duplicate content on your website. Add articles, posts or blogs to train your users with unique and original content. Include canonical tags in all of your original posts.
- Avoid networking with spam websites for paid promotions and rankings.
- Provide links to websites that users trust. Focus on backlinking and receiving links from quality websites that will resonate with your audience.
- Avoid content farming strategies.
- Optimize your web pages for content and ads (if your website has ad monetization). Make sure you have the correct number of ads on your page (as mentioned above, there should be less than 6 ads on a page.
- Timely revision of the content of your website in terms of relevance and usefulness for users.
- Optimize the content for the correct user query. Make sure you tweak your meta description with information about the original content on the page and not any misleading content.
- The redirects, nofollow tags, and no-index tags can help you avoid the risk of spam URLs potentially damaging your domain.
The Google Panda algorithm was developed in 2011 to increase the presence of quality websites in organic search results. And to prevent low quality websites from showing up in top SERPs.
If your website is affected by the Panda algorithm, it may take some time before the ranking is restored. However, you can incorporate correct practices that adhere to the guidelines and focus on improving the overall user experience on your website.