Choosing the right Facebook image size can affect or affect the success of your posts.
With so many different sizes and ratios, this can be a challenge.
But we’re here to help! In this blog post, we cover all of the Facebook image sizes and ratios you need to know – with a free infographic that you can save for easy reference:
Facebook Image Size and Aspect Ratio: What’s the Difference?
There are two important things to keep in mind when sharing Facebook pictures: aspect ratio and size.
But what’s the difference?
Aspect ratio
The aspect ratio refers to the width of the photo in relation to its height. It is expressed as a ratio like 1: 1 or 9:16, with the first number representing width and the second representing height.
For example, Facebook stories are 9:16 while a Facebook cover photo is 16: 9.
size
Size (or resolution) refers to the scale of a photo or video. For digital images, this is usually measured by the number of pixels in an image, written as width x height.
For example, an image size of 1080 x 1080 pixels is much larger than a size of 50 x 50 pixels.
When you share a photo or video on Facebook, the image displayed (both the app and the web) is usually much smaller than the original that you uploaded.
Even if you upload a photo that is 1080 pixels wide, the image displayed on Facebook will be compressed to a smaller size.
If Facebook automatically compresses your photos and videos, does image size even matter?
It sure does! Although Facebook compresses your photos and videos, it is always better to share them at an optimal resolution. This way, Facebook compressing your photo doesn’t really affect the image quality.
Note: That doesn’t mean you will be posting photos at ultra-high resolution like 5400 x 5400 pixels. This actually has a negative effect on your image quality!
Are you ready to post on Facebook more often? With all later plans, you can schedule and schedule a full week of Facebook posts in one session!
Facebook Size Guide # 1: Feed Photo Posts
Facebook feed posts are flexible – you can upload media to your feed in almost any aspect ratio. Facebook supports images from square to horizontal (and everything in between).
For best viewing on mobile devices, it is best to use vertical images with an aspect ratio of 4: 5 and 1200 x 1500 pixels.
For square images, choose a resolution of 1080 x 1080px. Use 1200 x 1500 pixels for vertical images.
Supported ratios: 1.91: 1 to 4: 5
Recommended ratio: 4: 5
Recommended size: 1200 x 1500 pixels
So schedule your Facebook feed posts with later
If you manage social media for a brand or company, you know how helpful (and time-saving!) It is to plan and plan your content in advance.
With Later you can easily Schedule Facebook posts in a few steps to your Facebook business page. It’s as easy as drag and drop.
Step 1: Later, go to your calendar
Step 2: Select your Facebook Page above
Step 3: Drag and drop the media you want to schedule into your calendar
Step 4: Edit your post
Here you can write a label or add one Caption saved. You can also edit the photo with prune it, Add text, or Filter.
Step 5: Set the date and time for the post
Step 6: In your scheduled post, click Save. Your post will automatically be published on your Facebook company page on the selected date and time.
Plan and plan your content for all social media platforms with Later – for free!
Facebook Size Guide # 2: Video Posts
Like Facebook picture posts, videos on Facebook are flexible and can be uploaded in square, vertical, or horizontal aspect ratios.
However, for optimal viewing, it is best to use a mobile-first approach.
Select an aspect ratio of 9:16 for a more enjoyable and streamlined experience for your mobile audience.
Square videos should be 1: 1 ratio and 1080 x 1080x in size.
Finally, for horizontal video, choose a ratio of 16: 9.
Supported ratios: 1.91: 1 to 4: 5
Recommended ratio: 4: 5
Recommended size: 1080 x 1350 pixels
Maximum length: 240 minutes
Minimum video length: 1 second
Video file size: 4 GB max
Facebook Size Guide # 3: Facebook Stories
Just like with Instagram Stories, Facebook Stories follow a 9:16 ratio and use dimensions of 1080 x 1920 pixels.
When creating Facebook Stories, keep in mind that there is about 14% (or 250 pixels) of space left at the top and bottom of the image as this area is obscured by the sponsored label and called for action on the screen.
Supported ratios: 1.91: 1 to 4: 5
Recommended ratio: 9:16
Recommended size: 1920px x 1080px
Facebook Size Guide # 4: Cover Images
When creating a Facebook Page, Group, or Event, think about how your page will look above the fold. When you have fascinating images and text above the crease, you have a better chance of attracting your followers at first sight.
Cover images look different between mobile phones and desktops – on mobile phones they are larger at 640 x 360 pixels and on the desktop at 820 x 312 pixels wider.
The bad news is you can’t upload two different photos. On the positive side, however, Facebook doesn’t stretch your picture, but rather crops it to fit the device you’re using. Therefore, it is very important to adhere to the ratios recommended by Facebook.
Optimize your cover photo for desktop and mobile for the best results. Keep your important copies and pictures in the center of the picture so they can be easily seen on any device.
NOTE: When choosing a cover photo for your personal page, keep in mind that your profile picture will overlap in the lower middle part of the picture.
With Business Pages, your cover photo is virtually unbroken so you don’t have to worry too much.
Whether you’re using Facebook to bring a community together, sell your product, or share updates with friends, the dimensions of your cover photo matter.
Facebook business page
Recommended ratio: 16: 9
Recommended size: At least 820 x 360 pixels
Facebook events
Recommended ratio: 16: 9
Recommended size: At least 1200 x 628 pixels
Facebook groups
Recommended ratio: 16: 9
Recommended size: At least 1640 x 856 pixels
Facebook Size Guide # 5: Ads
When it comes to ads, Facebook has strict rules about the sizes and ratios you use.
Without the right size and ratio, you run the risk of missing out on views and engagement as Facebook won’t optimize your post if it doesn’t follow the rules.
Here is everything you need to know:
# 1: Facebook feed photo ads
Photo ads offer a clean and simple format to get your message across.
For Facebook feed image ads, Facebook recommends using an image size of 1200 x 628 pixels and 1080 x 1080 pixels for a square image. We recommend using a 1: 1 square image for images with a link.
See vacation photography company Flytographer use a beautiful horizontal photograph to capture their audience.
TIP: Use limited text for your ads – Facebook recommends Keep the text in your ad to a minimum.
Supported ratios: 1.91: 1 to 4: 5
Recommended ratio: 4: 5
Recommended size: 1200 x 1500 pixels
# 2: Facebook Video Ads
With Facebook video ads, it doesn’t matter whether it’s a right column ad or a feed ad. You can always count on something in a 9:16 to 16: 9 ratio.
For best results, Facebook recommends that you upload to the highest possible resolution with a file size limit of 4GB.
Supported ratios: 1.91: 1 to 4: 5
Recommended ratio: 4: 5
Recommended size: 1080 x 1350 pixels
Maximum length: 240 minutes
Minimum video length: 1 second
Video file size: 4 GB max
# 3: Facebook Right Column Ads
These ads are only shown on the desktop and usually appear in the right column of the pages.
Supported ratios: 1.91: 1 to 1: 1
Recommended ratio: 1: 91: 1
Recommended size: 1200 x 627 pixels
# 4: Instant Item Ads
Instant Article Ads give Facebook users a faster way to distribute content that has already been produced on their website.
Supported ratios: 1.91: 1 to 9:16
Recommended ratio: 1.91: 1
Recommended size: 1200 x 628 pixels
# 5: Carousel Post Ads
The carousel format on Facebook allows you to add up to 10 photos in a single ad.
This is a great way to highlight a range of products! For the best results Facebook recommends You upload your carousel images in a 1: 1 ratio with dimensions of 1080 x 1080 pixels.
Supported ratios: 1.91: 1 to 9:16
Recommended ratio: 1: 1
Recommended size: 1080px x 1080px
How to resize your Facebook posts with later easily
Did you know you can seamlessly resize your photo dimensions using Later’s built-in cropping tool?
Upload your photo to Later’s media library either on desktop or mobile and make a contribution.
If you tap Edit in the top left, you can either use the freeform crop tool or choose from a number of pre-designed social dimensions.
Using a set social media crop size is a quick and easy way to make sure you’re using the correct aspect ratios!
Ready to post on Facebook? Join later to schedule, preview, and schedule your Facebook posts with for free Later.
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* Technical data from Facebook *
Written by
Jessica Worb
Jessica is a creative problem solver and content writer. Jessica is from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.
