Effective Content Types for Buyer’s Journey Stages

Effective Content Types for Buyer's Journey Stages

When it comes to content formats, the effectiveness of driving conversions usually varies based on the stage of the buyer’s journey.

For example, infographics are often great at drawing attention at the top of the funnel, but cannot resonate at the bottom of the funnel.

On the flip side, technical information may be premature for the audience, but is often valued closer to the buying decision.

An infographic (below) by Spear and Uberflip examines effective content types for each stage of the sales funnel (early, medium, late) and offers tips for engaging with audiences throughout the buyer’s journey.

Take a look at the infographic: