Attend Transform 2021 to learn the key topics in Enterprise AI & Data. Learn more.
The clubhouse has drawn a huge crowd lately, but has yet to come up with a way to monetize its popular social audio sessions. Meanwhile, the independent startup Clubmarket has found a way to do just that.
Clubmarket is setting up a sponsorship marketplace for clubhouse program makers, co-founder Tomer Dean VentureBeat said in an email. Clubhouse monetization was a popular topic even in clubhouse meetings.
Clubhouse is only available for iOS and has been in beta testing for a year. However, the company has grown rapidly in recent months and received $ 100 million in funding at a $ 1 billion valuation in December with the support of venture company Andreessen Horowitz. App Annie, a mobile analyst and insight company, estimates Clubhouse had 12.7 million downloads since March 1, including 1.3 million since March 1. Around 3.7 million of these downloads are in the USA, followed by 1.8 million in Japan and 735,000 in Germany.
While the audience is growing rapidly, Clubhouse has no ads or user fees. There is also no facility for speakers in the clubhouse rooms to charge for their talks.
However, Dean said the door is open to sponsorships. Clubmarket, which is still under development, gives clubhouse developers access to paid brand sponsorships. The young startup hasn’t announced exactly how many creators it will accept at first, but the number will likely be in the thousands, Dean said.
Photo credit: Club Market
In the marketplace, brands can sponsor clubhouse spaces in a number of ways:
- Room Branding – Existing rooms where niche topics are discussed can add “Sponsored by X” to their room name to provide brand awareness to companies. Example: “How startups can manage their tasks. Sponsored until Monday. “
- Shoutouts – rooms in which comprehensive solutions are discussed can include manufacturer products in the discussion.
- Thought Leadership – After interviewing Tesla CEO Elon Musk at the clubhouse, more executives started using the app. This appearance enables technical managers to be interviewed in the right rooms. Example: “Interview AMA with VP Marketing @ Salesforce.”
The prices for the different “gigs” vary, with each creator calculating their own prices. On the Clubmarket website, the appraisal tool states that a technology-related clubhouse room with 500 listeners can charge up to $ 1,000-2,000 for co-branding sponsorship. The “drop-in audio” market is still in its infancy, so prices are likely to rise as user adoption increases.
The idea for the marketplace came from a clubhouse panel. Last month, Product Hunt founder Ryan Hoover hosted a town hall in the clubhouse. While talking about the proliferation of clubhouse-related services being rolled out at Product Hunt, he mentioned a missing loophole. He commented that the world would likely see a sponsorship marketplace soon.
One of the listeners in this room, a founder of serial technology, got a tingle of excitement. Having previously started a two-way marketplace (which was closed), he knew his team could develop something and bring it to market in a matter of weeks. The market is currently in the development phase and will see its first users in the coming weeks.
This week Clubhouse announced its first accelerator program for 20 developers working with brand sponsors. However, the program is not yet open to the general public. In addition to Dean Peleg, co-founders are Aran and Nimrod Kramer. The crew has previously founded several venture-backed startups and marketplaces.
VentureBeat’s mission is to be a digital city square for tech decision makers to gain knowledge of transformative technology and transactions. Our website provides important information on data technologies and strategies to help you run your business. We invite you to become a member of our community and access:
- current information on the topics of interest to you
- our newsletters
- gated thought leader content and discounted access to our valuable events such as Transform 2021: Learn more
- Network functions and more
become a member