Celebrating Black and African American Marketers This February

Celebrating Black and African American Marketers This February

Black History Month was started by Carter G. Woodson as Negro History Week in 1926 and focused on two main ideas: recognition and meaning. As Woodson said, “Those who have no record of what their ancestors achieved lose the inspiration that comes from teaching biography and history.” To celebrate Black History Month in February, we reached out to some of our staff, employees, and favorite marketers to share about their careers and some of their favorite people in black history.

Shondell Varcianna

Founder and CEO of Varci Media


Was born in Canada. My mother is from Jamaica and my father from Ghana.

I started in the banking industry at BMO Bank of Montreal in 1998. I’ve worked in a variety of roles including a mortgage lender where I wrote millions of dollars in mortgages per week and exceeded weekly targets by 130%. During my time at CMHC, I paid off two mortgages of my own: the mortgage on the house I lived in and a rental property. A friend suggested starting a blog to help others pay off their mortgage. Soon after, Redbook Magazine and some radio stations got in touch to hear my story. As a result, companies wanted to hire mine to write for them. I now own and run Varci Media, an Atlanta, Georgia, typing company that helps financial institutions save time by writing content that engages their target customers. I’ve turned my clients’ blogs into solution providers.

โ€œOprah Winfrey is a great inspiration to me. Your ability to interact with people from all walks of life is a gift. I try to be like that. ”

Career Highlights She is most proud of:

I am very proud to be retiring my mother in 2012. It was a promise I made to her in 1992 when I was 12 and it was a dream come true to send her into retirement.

Amara Omoregie

CEO, amaraREPS

Black / African American

Inbound sales and marketing agency. Building brands from the inside out over the past 12 years. It makes me really happy to treat my team with respect and to encourage their growth and creativity. I also help my customers to incorporate ideas into companies. I’ve helped several clients grow their businesses to over $ 1M in sales in just a few years. These are great new companies to work for and support with the right ethics and leadership. I really feel like I’m doing my part to make the world a better place.

โ€œMy mother was one of the first African American women to be a senior chemist in a ballistics laboratory when I was young. My uncles have all been entrepreneurs for years and at a young age they inspired me to do my own thing and do what I love. They continue to do great things in the world, and I thank them for their guidance and support. I also thank everyone who came before me and everyone in my room who are doing a great job. For example, Calendly CEO Tope Awotona is a hero I look up to now for all he has accomplished, for his amazing growth to date, and for building such a successful company. We need more black entrepreneurs showing up in tech this way. ๐Ÿ™‚ โ€

Career Highlights She is most proud of:

In all honesty, being able to pay 100% for my employees’ health insurance and provide fair and equitable benefits, especially during the pandemic!

Maya Hughley

Content Coordinator, DigitalMarketer



Maya Hughley graduated from UT Austin with a degree in Marketing and has been a content developer ever since. As a member of the DigitalMarketer team, your main goal is to develop tools and training that are actionable and up to date. She spends most of her time following trends, consuming content, and writing words.

โ€œMy favorite icon in black history has always been Mae Jemison. As if being the first black woman in space wasn’t enough, she is an engineer, doctor, dancer and appeared in an episode of Star Trek. She has always inspired me to pursue my interests, no matter how different they may seem from one another – creativity and intelligence really have no limits. โ€

Career Highlights She is most proud of:

Be in the DigitalMarketer Podcast and host the Insider Training ๐Ÿ™‚

Lloyd A Poku

Senior Sales Executive, scalable



I am a seasoned Senior Account Executive with a proven track record in social media, e-learning and orthopedics. Born and raised in Allen, Texas, I love soccer and have a passion for mental and physical improvement.

“My father is definitely the black one who has influenced me and my career the most.”

Career highlights He prides himself on:

  • Reached President’s Club at ADP
  • Won the National D2 NCAA title at the University of the Ozarks
  • Support in setting up several sales departments at Spredfast (now Khorus)
  • Over 1,000 hours with orthosurgeons and provision of surgical hardware in trauma and sports therapy.