Bunch raised $ 20 million in venture funding to help friends party together in multiplayer mobile games. The idea behind the company is to create a social level that will make people return to these games.
The venture capital firm General Catalyst led the round with the participation of top game developers – including Electronic Arts, Take-Two Interactive Software, Krafton, Ubisoft, Mixi, Miniclip, Colopl, Riot Games, Ubisoft and Supercell. This is a rare moment of widespread support from game makers who are advocating making mobile games stickier. Bunch is available for both iOS and Android.
During the pandemic, the company’s user base has grown from thousands to millions, CEO Selcuk Atli said in an interview with GamesBeat. Since the beginning of March, Bunch’s monthly active players have grown 50-fold. About 60% of millennial gamblers are women, and its base is growing beyond Gen Z and reaching more men.
“What I love is that during this time we can help so many people connect with their friends,” said Atli.
In addition to the game companies LVP, Northzone, Streamlined Ventures, Konvoy Ventures, OneTeam Ventures, Velo Partners and Alven Capital Partners are among the investors. As part of the financing, General Catalyst’s Niko Bonatsos joined Bunch’s board of directors. The company will use its funds to grow its user base and accelerate integration with popular multiplayer games, Atli said.
Bunch includes a number of built-in games such as Pool, Mars Dash, Draw Party, Trivia, and a multiplayer version of Flappy Bird. And it’s built into games like Spaceteam, Brawl Stars, and Armajet. Users can also play third-party games that are poorly supported by Bunch, such as: B. PUBG Mobile, Minecraft and Uno. With these games, players can still video chat via Bunch and open these games together while talking to each other. However, users have to log in manually to play with these titles while in-game.
When users play third-party games on Bunch – with Bunch running in the background – they can still video chat with each other using a feature called Bunch Overlay.
Photo credit: Bundle
Bunch markets itself as a party app for multiplayer games. It’s an easy way for gamers to connect with friends via video chat and get into games. Developers can also incorporate Bunch into their titles to increase engagement by allowing players to party with friends and play together.
Atli and co-founders Jason Liang and Jordan Howlett wanted to restore the fun they had when they played in person at LAN parties where a few friends would gather. Since this is no longer possible during the pandemic, online mobile solutions like Bunch may offer a timely solution.
Photo credit: Bundle
One of the reasons the company has raised so much money is because of its rapid growth. While Atli doesn’t disclose user numbers, Bunch fans use 1.5 million minutes a day. Among the top 100 social apps, Bunch is typically rated between 10 and 40 every day.
The company employs 20 people. Atli was pleased to have Bonatsos join the board as he has known Bonatsos for more than eight years and is impressed by his industry knowledge. Atli said the company will incorporate Bunch into other games, where it will be embedded or optimized to match a game’s multiplayer experience.
Atli likes to say that “games are the new social network”. He said games are growing faster than other forms of entertainment during the pandemic, which is truer than ever.
Correction, 8:52 a.m .: OneTeam Ventures is an investor, not Redbird Capital.
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