Social media integration gives your audience more opportunities to engage and interact with your brand.
You create more opportunities for them to share your content and promote your products / services for you. Best of all, it’s easy to do.
With the right tools (which we’ll show you), you can incorporate social media into your website, email, and other channels today.
Bonus: Read the step-by-step guide to social media strategy with professional tips on how to increase your social media presence.
Why is social media integration important?
First, a quick definition: When integrating social media, social media accounts are used as an extension of your marketing strategy. This is usually achieved in two ways:
- Drive your social media audience to your website
- Allow easy access to your social media accounts on your website
Think about the social media buttons you see on blog posts and websites. You can easily share interesting content without having to copy and paste the URL. This is a perfect example of integrating social media into action.
Social media integration helps achieve some important goals, including increasing your brand’s reach and awareness. It also drives engagement with your website and helps build larger audiences on social media.
It’s more important than ever that companies and brands give their audiences more opportunities to interact with them. COVID-19 has changed the landscape for how people interact with businesses. Due to the global pandemic, more people than ever are turning to social media.
To maintain (or even increase) your brand awareness, you need to incorporate social media into your communication channels.
Social media integration strategies for your website
Your website and social media should work together seamlessly. This will help promote your brand while driving traffic to your social media accounts.
Below are three tips for integrating social media into your website.
Add content sharing links to your blog posts
These are the social share buttons that you see at the bottom of most blog posts. They also appear at the top sometimes.
They help raise awareness of your content and provide a seamless way for your readers to share your content. The improved user experience is a boon to your website.
Whenever you add buttons for sharing social networks, our best advice is to keep them simple. You don’t have to add them all. Single. Social. Media. Platform.
Instead, focus only on the few platforms that are relevant to your brand.
Also, don’t spam your website with them. Just focus on the shareable content like your blog posts and videos.
Best practices are to put them at the top, bottom, or the edge of your page.
If you’re wondering how to actually get social share buttons, we recommend some WordPress plugins:
Add social posts to your website
A great way to improve your website and incorporate social media at the same time is to include a feed of social media posts on your pages.
Here’s a great example from Ferrari. Note that this is both a call to action and an effective plug of your Instagram account:
These are usually live feeds of your social media posts. However, you can also use a branded hashtag to display a feed of posts from your followers and fans.
The positive clothing brand Life is Good is following this approach with its hashtag #ThisIsOptimism.
Those who post an Instagram photo with a Life is Good shirt and the hashtag will have the option to be featured in their feed on their website.
Here are some WordPress plugins for integrating social media feeds on your website:
Create a social login option
Have you ever visited a website where you could sign in with your Google, Facebook or Twitter account? These are great examples of social logins!
Not only is this a great way to incorporate social media into your website, but it’s also the way most people prefer to sign up. A study by LoginRadius found that 73% of users prefer to log in with their social media accounts.
That makes sense. After all, it’s a lot easier to log into a social media account than creating a completely new profile, choosing a password, and confirming it in your email – only to have to log back in when you’re done. Instead, it only takes a few clicks and you’re in.
Most users dive a little deeper and prefer to log in with their Google account – by a very large margin. In fact, 70.99% of the surveyed users preferred Google, while only 20% preferred Facebook and 9.3% Twitter.
WordPress plugins for social login:
Social media integration strategies for email marketing
Here are some great ways you can incorporate social media into your email. That way, your readers can easily and quickly find your social accounts and follow you.
Add content sharing links to your footer
Your emails are the perfect place to add social sharing links. Like your website, they can be at the top or at the bottom of your email.
Most of the time, however, the buttons for sharing content are in the footer of emails. In the example above, Jimmy John’s favorite fast sandwich place has all of his three largest social media accounts at the bottom of his promotional emails.
Any good customer relationship manager like Mailchimp or Constant Contact gives you the option to include social media sharing links at the bottom of your emails.
Remind subscribers of your social community (and incentivize them)
A great tactic for social media integration is sending out blasts of email showcasing your social media accounts.
This is a great way to invite your subscribers to socialize by giving them incentives for the benefits.
Here’s a great example from Urban Outfitters:
With this email they both draw attention to the great photos on their Instagram account and at the same time promote their brand for stylish hipster clothing.
Empower social media campaigns with email explosions
Do you have a social media giveaway or competition? Or do you have an audience poll you want to think about? Maybe you are trying to collect user generated content for a blog post?
Email blasts are a great way to promote them. When that happens, you’re sending a single email to your entire list asking them to complete a call to action.
Here is a great example from cell phone:
They let their customers know that they can win prizes on their Twitter account, see funny photos on their Instagram, and watch helpful videos on their Facebook feed.
Using Hootsuite for effective social media integration
Now that you know some great reasons to implement social media integration, let’s take a look at how Hootsuite can help you optimize your social media game.
Create and schedule your posts in one place
With Hootsuite, you can integrate your social media accounts into one simple dashboard. This allows you to create a cohesive content calendar for all of your marketing plans.
In this way you can get an overview of your social media accounts and make adjustments if necessary.
In addition, you can not only see what content should be published, but also create new content directly in the dashboard. With just a few clicks, you can also schedule them to be published later.
Here are a few articles to help you get started posting on Hootsuite:
Answer customer service queries
Remember, social media integration is about using social media as an extension of your brand. This is why it is so important that you are aware of your social mood (i.e., the emotions and feelings your audience has about your brand) during your digital marketing endeavors.
A great way to keep the social mood positive is to quickly respond to your client’s questions or comments on social media. This can be a DM on Twitter or a message on Facebook or a comment on LinkedIn.
The Hootsuite Inbox gives you a dashboard that you can use to engage with your audience across all of your social channels. With it, you can easily talk to and answer questions from your customers via your social media accounts.
To learn how to use the Hootsuite Inbox for your social media strategy, take our free course on the tool today. There is also this helpful article on how to use the Hootsuite inbox.
Use Hootsuite to schedule posts on all major social networks, monitor relevant conversations, and track your engagement – all from the same dashboard. Try it for free today.