Are you looking for social media campaign ideas to take your marketing strategy to the next level?
Brands stand out more than ever on social media with creative campaigns – and get big results.
In this blog post, we highlight 7 brands with fantastic ones Social media campaigns to inspire your content strategy in 2021:
7 Social Media Campaign Ideas To Inspire Your Strategy In 2021:
# 1: Knix ‘community building campaign
The clothing brand Knix has that Power of community for their social media campaign Swim 2020.
Although the photoshoot was canceled due to COVID-19 restrictions, the company known for its positive posture quickly turned its strategy around.
Instead of jumping on a plane, they sent swimsuits to 25 members of their community and asked them to model them from home.
As a result, Knix was able to run a great campaign that was supported by their community User generated content (UGC).
UGC is a great way to humanize your brand. Highlighting customers who love your products not only creates trust with your audience, but also strengthens the sense of community.
Do you want to easily find and curate user-generated content for your feed? Upgrade to a Growth or advanced plan Collect content by tags or mentions!
# 2: Play Digital’s Engaging Bathtub Challenge
Last year many had important social media moments. From the “How it started, how it works” meme to the Dolly Parton challenge, there were so many trends to get creative with.
But one Instagram challenge the striking thing was the #bathtubchallenge of Bailey Stanworth – – Founder of the marketing agency Play digitally.
Stanworth created one unique hashtag, posted a selfie and then tagged influencers like The birds papaya in the mail challenge them to create their own.
Leveraging their communities, this social media campaign was able to reach new audiences and the hashtag quickly grew to thousands of organic posts.
Social media gamification is a great way to increase brand awareness, engagement, and reach.
Plus, it adds an element of fun! You don’t need any skills in designing or creating memes to start a challenge. They can be creative, simple, and easy to get involved with.
Using a unique hashtag is key to aggregating the posts and measuring the results. By following the hashtag, you can also get in touch with attendees by liking, commenting on, or sharing their posts.
TIP: Research your challenge hashtag in advance! Make sure it’s not already in use, saturated with other content, or difficult to spell.
# 3: Nike’s “Dream Crazy” video
Many brands shy away from supporting social causes on social media, but not Nike.
In 2018, they posted a video with the former NFL quarterback, Colin Kaepernickwho protested the police brutality by kneeling before the game during the national anthem.
The video celebrated many athletes and showed Kaepernick calling on viewers to “believe in something, even if it means sacrificing everything”.
Nike Share rose 5% and the video even won an Emmy – it shows Brands with a purpose to rule.
Even if you don’t have a big budget like Nike, you can come up with a social media campaign idea that will raise awareness, encourage conversation, and drive change on topics that interest you.
# 4: Supreme x Oreo’s bold collaboration
Partnering with other brands is a great way to reach their target audience and target an audience that you both want to reach.
For clothing brand Highest, a partnership with Oreo may seem like an unusual choice. But that’s why it worked so well:
With a short copy and simple photo of their exclusive Oreo, the brands were able to benefit from the randomness of the collaboration and get involved with Gen Z..
After much anticipation, Supreme Oreos limited edition packs quickly sold out online – some packs were then turned over and resold on websites like eBay for $ 92,000!
There are many advantages Brand partnerships – whether it is about reaching new target groups or increasing sales.
And if you’re looking for Gen Z, remember that they love fun content, bold brands that show off personality, and fascinating partnerships.
TIP: When planning your next exclusive product launch, think of other companies you can work with to promote them – even if they are outside your industry or niche!
# 5: Spotify’s data storytelling
Each year, Spotify publishes one of the most famous social media campaigns by summarizing the listening habits of its users into an entertaining annual review:
The personalized data includes insights like their top artists, favorite genres, most listened to podcasts, and even the ranking of users in the Spotify community.
What makes this campaign so great is the perfect packaging of the data Instagram stories with colorful graphics and transparencies.
It’s a win-win situation. Users can easily share their music identity with their community on social media, while Spotify benefits from a huge increase in brand awareness.
TIP: As you collect data from your customers, think about how you can share it. However, be careful to maintain privacy and consumer confidence.
# 6: Jillian Harris’ Holiday Reels & Giveaways
The holidays are the perfect opportunity to display freebies on your social media platforms. Not only do they increase engagement, but they also provide a fun way to give back to your community.
Influence Jillian Harris Give your freebies a smart touch by giving freebies for 12 days:
By training Instagram roles Jillian was able to incorporate a feature into her giveaway strategy that experienced an enormous boost in engagement and thereby reached a large number of people.
Jillian’s social media campaign also required viewers to complete engagement steps to enter the competition, such as: B. subscribe to their newsletter and visit their website.
By using reels, she has been able to expand her reach, increase engagement and listings, and keep her community highly entertained.
TIP: Instagram roles offer a new and dynamic way to connect with your audience. Create content that is either educational, entertaining, authentic, or that showcases your products.
# 7: brunette launches Label x Smash & Tess
When Brunette the label and Smash & Tess decided to launch a comfy tracksuit-inspired romper suit. The campaign naturally went well with both brands.
To create a hype around the romper suit, they used four different Instagram accounts:
Each account published startup content including stories, feed posts, freebies, and countdowns.
The founders of each brand also hosted one Instagram Live There they discussed the new line, their friendship and answered product questions
Take that away? If you have an upcoming product launch, there is an early stage to create a buzz with a desirable social media campaign idea – and leverage key stakeholders’ following to raise awareness.
TIP: Use the Countdown stickers on Instagram when you launch a new product or promote an upcoming event. This can serve as a helpful reminder and notification for your audience.
There are many ways to reach your audience on social media and there has never been a better time to get creative with your strategy.
From community-building UGC campaigns to engaging videos, strong social media campaign ideas can set your brand apart.
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Katie is a freelance writer and content marketer based in Vancouver, Canada. When she’s not writing, she can go hiking, cooking, or traveling. She loves finding the best pastry and coffee combo in the city she is in. Follow @ katie.tatham.