6 Ways To Boost Your Instagram Discoverability Using SEO

6 Ways To Boost Your Instagram Discoverability Using SEO

6 ways to increase your Instagram discoverability using SEO


If you are planning on using Instagram for your business, the best way to increase your success rate is to grow your following first. Your sales depend a lot on how many people you reach. So you need to optimize your Instagram.

The hardest part of Instagram SEO is to be found on the platform. In addition, Instagram SEO is a little different from Google SEO. So it will take some time to get used to it.

Why should you optimize Instagram?

Need to think about why Instagram is so important or why it should take up your precious time? Here are some statistics to help clear your doubts.

  • Instagram has nearly 1 billion active users.
  • People spend an average of 53 minutes on Instagram every day.
  • Two-thirds of all Instagram users are 34 years or younger.
  • 83% of people prefer Instagram to discover new services or products.

The above data shows how important Instagram is to increasing your business productivity. You have to be careful though. In this article, we are going to discuss the 5 best Instagram SEO ideas to improve your visibility.

Optimize your Instagram profile for search purposes

Instagram search works similarly to Google to provide the most relevant profile based on your search term. However, the search results will depend on the accounts you are following and connecting.

Also, the post you liked on Instagram plays an important role in determining relevance. In addition to this, the keyword has a massive influence as well. Here’s how:

  • Name and username: Adding a primary keyword to your name and username will improve your chances of showing up in related searches.
  • Bio: You can also add keywords to your Instagram bio. The blank space can be used to add relevant secondary keywords.

Choose a label that is optimized for keywords

On the Instagram Explore page, you can only use location tags and hashtags to find content. In addition, Instagram also offers content recommendations based on your interests and interactions.

For example, if you regularly check game-related posts, your Explore page most likely contains content based on the game world. This is where your post subtitles take part.

The Instagram Explore page is based on an account embedding framework algorithm that identifies similar Instagram accounts. It also uses name, bio, username, and caption to help identify how accounts are relevant to each other.

This is the main reason why you should write descriptive and innovative subtitles with relevant keywords. That way, your post will also show up on the relevant users’ Explore page.

Treat hashtags as keywords

On Instagram, the main purpose of the keyword is to make it easier for users to find relevant content. However, a hashtag works much like a keyword. If you search for a specific hashtag, you will get all of the posts tagged with the same specific hashtag. If you add a specific hashtag to your post, it will also be displayed when someone searches for that specific hashtag.

According to https://www.forbes.com, you need to tag your posts with appropriate hashtags that are relevant to the content in order to attract the right audience. However, try not to overuse the hashtags and caption area as it looks negative. With Instagram, you can use a maximum of 30 hashtags in a post. However, you shouldn’t add more than 10 hashtags at a time. If you want your post to be liked quickly, buy 20 Instagram Likes.

Tagging can improve your findability

When people tag your username in their post or story, other people can visit your profile by username. The more tagged you are, the more audiences you can attract.

For example, you can encourage your audience to tag you or your products in their pictures to be featured in your post. You should let them know you appreciate them by reposting some of their photos.

In addition, you can organize some giveaway contests that you will need to tag your account for. This way you can significantly increase the number of tags.

Use alt text wisely

Instagram has a special feature that allows you to create alternate text to describe your photo in detail. Using a screen reader, the app then reads the image description or caption, which tells you what the photo contains. This feature is designed to help visually impaired users.

However, you can also use the Instagram SEO alternative text feature. By using keywords in your alt text, the Instagram algorithm can clearly understand what the image contains and how it may be relevant to certain users.

Although Instagram will automatically create alt text for your pictures, you should edit the section to make it more detailed or descriptive.

Beware of Black Hat SEO

If you’re struggling to get visible on Instagram, you may think that Black Hat Instagram’s SEO tactics can help you get quick responses. But remember, these quick fixes are not permanent. They don’t really make your account visible.

In addition, Instagram has started cracking down on accounts that repeatedly use third-party software to improve visibility. If you use bots to generate fake followers and fake likes, your account may be permanently banned from the platform.


These are the 6 tips to use SEO to improve your Instagram recognizability. You need to carefully create and update your Instagram account as your account is what sets you apart from any other basic business. Use these 6 tips to increase the visibility of your account so you can increase your brand awareness with a relevant audience.