Currently, building an SEO friendly website has already become a necessity. According to the SEO experts, if your website does not show up in the search engine results on the first page, it may not even exist as no one can actually search for it.
However, if the SEO tweaks are done correctly, you can drive tons of new traffic and leads to your website and reach a larger audience as well. And that’s just one of the main benefits that you can get by increasing your online platform’s SEO rate.
Today we’re going to dig deeper into the ways you can improve the site’s SEO friendliness and the benefits of implementing this process regularly.
Why is it important to make your website SEO friendly?
In fact, there are many reasons website owners conduct SEO processes for their websites. Here are the main goals you can achieve with SEO:
- Increase website traffic. You can get more visits to your website without promoting it.
- Make your page visible to the search engines. It is now much easier for potential visitors to find your website in their search results.
- Increase the value of the website and increase the user experience. This means that your website is much more user-friendly, so consumers can easily find different information there.
- Save on advertising and marketing strategy costs. This method is of course the cheapest!
- Identify and analyze the strengths and weaknesses of the website. By doing a detailed analysis of the website’s performance, it will be easier to come up with a strong platform development strategy.
As you can see, these reasons are the main reasons website owners are considering making their websites more SEO friendly. But what are the main hallmarks of actually having a bad SEO strategy?
Main Signs That Show Your Website Is Performing Badly On SEO
Here are the most common signs that your website is not SEO friendly.
“According to Statista, the most critical SEO mistake is that the website publishes duplicate content. For example, if you’ve blogged different assignment services and publish identical content on the same services on every new page, the content is of no value to potential customers, ”said Kella Park, digital marketing manager at EssayWriter.
As a result, you will get a low retention rate. If the search engine detects that you are creating spam content, your website will not be shown to users at all, or at least it will be placed on the 2nd or 2nd page of Search Engine Page Results (SERP). If so, then your page cannot exist at all!
The problems with broken internal and external links are usually spotted on every third website. In fact, the main reasons these broken links are showing up are because of renaming or moving the web pages and not updating the links from other web pages. In addition, errors may occur when linking to moved or deleted multimedia content, or when linking to external websites whose URL can be changed or the address can be moved.
Since there are many broken links with unavailable content, users can think that your website is broken and they will leave. Also, once the search engine detects the website problems, it is less likely to show up on your platform at the SERP.
Slow website loading speed
Also, your website can lose potential visitors if your website speed is too slow. According to Loadstorm, you only have 5 seconds to engage a customer before they leave your website! Just a one second delay in page loading means a 7% loss in conversions, 11% in fever page views and a 16% drop in customer satisfaction! In addition, 1 in 4 people will close the browser tab if the website loads for more than 4 seconds.
Recommended literature: How web hosting affects SEO
Of course, every person today is faced with this problem every day when surfing the Internet. To prevent this from happening, you should conduct a detailed analysis of your website’s performance to find out the main causes of website slow loading. This could be, for example, the size of media files, certain extensions or problems with the hosting service.
Neglect the use of keywords
One of the basic processes of making your website SEO friendly is doing keyword research on specific topics on a website. However, if you ignore this critical process, the SEO campaign will fail because you cannot target the audience and gain the trust of the search engine.
Taken from: https://ahrefs.com
The main idea in using keywords is that it allows you to show the search engine the content that your website can offer to users. If it can provide a certain value to the consumers and publishes the professional content regularly, it is more likely to show on the first page of SERP.
In addition, you can increase the visibility of the website and customer loyalty through a targeted search for people.
Ignore social media
The significant integration with social media means a lot to search engines and customers, so that it can be shown that your website is indeed trustworthy. By integrating social media channels, you also get more traffic and more potential customers. So make sure to implement the official accounts of Facebook, Twitter, Instagram, Pinterest and other popular networks to generate more leads.
In addition, it is much easier to present your company in a more personal way and developed in your industry. This can also help you to constantly interact with your audience and keep them involved in every campaign on your website.
Forget about optimizing the URL
Now more and more people are afraid of being scammed by scammers. This is why they usually ignore the links that they cannot understand. In addition, this disadvantage is usually noticed by a search engine. Since the main goal is to show the results that the user is more likely to click, your website will not appear on top of SERP. Confusing links can therefore also lead to bad website traffic.
Let’s compare the random URLs to see the difference: http://www.catsanddogs.com/products/item3?=1338 and http://www.catsanddogs.com/shop/colars. From these links, you can clearly see which page is hidden under this website, which is good for both search engines and potential visitors.
By avoiding and correcting these simple mistakes in your SEO processes, you will definitely succeed in creating an SEO friendly website. So what are you waiting for? Start implementing the changes right away!