LinkedIn is no longer just about job hunting. With over 756 million users, it offers many brand marketing opportunities.
In this blog post, we’re going to share five ways you can use LinkedIn to market your brand and reach relevant audiences.
Ready to start? Let’s dive in!
How to Use LinkedIn to Promote Your Brand
While LinkedIn is a unique place to network and develop connections, it is also full of potential for brand marketing.
With LinkedIn you can build credibility Grow your business, and even drive traffic to your website.
And with a new one interactive functions, there has never been a better time to include it in your social media strategy.
Here are five ways to use LinkedIn for marketing:
- Share customer success stories and testimonials
- Position your CEO or founder as a thought leader
- Use data to tell your story
- Share your brand voice
- Work with influencers and experts
Did you know: You can now plan, schedule and publish your LinkedIn posts with Later – for free!
LinkedIn Marketing Tip # 1: Share customer success stories and testimonials
Branded storytelling is a great way to get attention as it puts real customers first.
Creating content with testimonials – be it through a quote post or a video – can build your credibility and build trust.
You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini blog post, like The Female Influencer:
Letting customers or members of your community do the talking is an effective way to connect with your wider audience while building brand trust.
TIP: Tag the customer in the LinkedIn post to leverage their network and expand your audience.
LinkedIn Marketing Tip # 2: Position Your CEO or Founder as a Thought Leader
Positioning your CEO or founder as an expert in their respective industry is great for building credibility (and humanizing your brand).
You can showcase blog posts they’ve written or interviews they’ve participated in to better connect with your community.
If you are a business founder, you can expand your knowledge and insights by sharing company updates or industry-relevant articles from your personal LinkedIn profile.
Sharing this type of content is a great way to embody your brand on LinkedIn and become a credible authority in the eyes of your community.
LinkedIn Marketing Tip # 3: Use Data to Tell Your Story
Data storytelling is an effective way to provide insights and value to your community – and it often turns out to be highly shareable content.
You can also take your data storytelling a step further by working with another company. This is a great way to target a common audience without being too big on sales.
Later, has worked with an influencer agency, for example Foehr To prepare a marketing report on The Selling Power of Influencers:
The report has been shared and downloaded thousands of times, building brand awareness and reaching tons of potential new customers along the way.
Data storytelling can be a powerful tool for marketing your brand on LinkedIn as it can position you as a valuable resource for your colleagues and your target audience.
TIP: If you don’t have enough branding data to produce a report, consider writing a short e-book or guide instead. Use industry statistics or insights to support your topics of conversation – Google is your friend!
LinkedIn Marketing Tip # 4: Share Your Brand Voice
Of course, LinkedIn is meant for professionals, but that doesn’t mean people just want to see corporate content.
Sharing your brand’s personality can make your content human and is an authentic way of attracting new clients or customers.
In fact, a survey found that 65% of customers say they have an emotional connection with a corporate brand – so a little personality can go a long way!
Just check out this post from JetBlue, an airline:
Developing a personality for your brand can also make your content more recognizable and differentiate you from your competitors.
TIP: While every social media platform is different, it is important to maintain a consistent tone of voice. You don’t want to sound entirely different on LinkedIn than on Facebook or Instagram.
LinkedIn Marketing Tip # 5: Work with Influencers and Experts
If you’re new to influencer marketing, LinkedIn is the perfect place to experiment.
There are tons of LinkedIn voices and experts on the platform – reach out to them to see if they are guest blogging or jumping on LinkedIn Live.
Live videos are given an average 24x more comments than in-feed videos, so it’s worth getting creative.
You can also work with influencers or experts to share stories and live streams from their accounts and bring your brand to a wider audience.
Together, these tips make a killer marketing strategy for LinkedIn that will help you grow your brand, tell your story, and build a vibrant community of people who believe in your vision.
Are you ready to take your LinkedIn strategy to the next level? Schedule your posts in advance using Later’s easy-to-use dashboard. It’s free!
Martha Kendall is a freelance B2B SaaS writer who loves creating strategic blog posts that drive traffic and conversion. When she’s not writing, she cuddles with her fluffy cats and reads books. Find her on Instagram – @marthakendallwrites.