“Any advertisement should be seen as a contribution to the complex symbol of the brand image.” – David Ogilvy.
When one of the most important figures in the history of advertising said this, he probably knew it would be relevant for a long time. Without a strong brand image and brand identity, companies and companies cannot become sustainable or experience growth. As a business owner, if you want to build your brand, you need to create awareness.
Take, for example, a globally recognized symbol, such as Nike’s Swoosh or McDonald’s arches. Thanks to successful awareness campaigns, all brands are now identifiable.
Basically, you need to look for ways to strengthen your brand identity when you are thinking of making your business big. This only happens if your target audience is able to associate and relate to and become familiar with the brand. The more people realize it, the easier it will be to gain their trust.
With a focused advertising strategy, you can achieve the results you want and increase brand awareness. Here are some ways you can try!
Market your unique function
It is important that your customers can see what sets your brand and company apart from the rest.
Promote and highlight what makes you unique and different from the others. If it’s a product or service that you’re new to the market, create an advertising campaign.
Their unique function can also be represented in your company’s logo design, even if it is an advertising company’s logo, packaging, and digital image. In addition, it is worth getting guidance on designing an advertising logo suitable for campaign materials. This could take your advertising company further and help the audience more easily recognize your brand.
Some companies also develop their unique signature and personality in order to grab the attention of the target audience.
You can add a mascot, humor, or design element that will connect with people and be remembered.
Think of it as a voice or tone for your brand. Target, KFC and Slack are just a few big names that have managed to distinguish themselves by engaging customers in this way.
You may have come across various brands and companies frequently that run competitions and advertise freebies on social media platforms such as Instagram and Facebook.
This is a great way to build brand awareness and reach more people far and wide. With a competition or giveaway, you can involve consumers and help them get to know your product or service.
Social media is an extremely useful tool for businesses these days, especially small businesses and startups. It enables them to build their brand identity without spending a large chunk of their advertising budget. Social media marketing tools can make this process easier for you.
You don’t necessarily have to do something big and expensive. Even a small giveaway or voucher can help introduce the audience to your brand.
Content Driven and SEO Marketing
In today’s world, content is king and critical to effective advertising. In order to reach audiences and increase brand awareness, you need to focus on producing content that will immediately grab their attention.
Whether it’s websites, blogs, video, or audio, you need to make sure that what you post matches your brand values and is conveying the right message. As a business owner, you should be prepared for stiff competition in the content marketing space. For this reason, it’s also important to have a strategy that allows you to be creative, unique, and interesting with your posts.
Once you find out the content, you can move on to search engine optimization, or SEO as it is commonly known.
This is vital to brand awareness. The more you appear at the top of search pages, the higher the chances of generating traffic and attracting consumers. You can also research the various SEO tools and programs that you can use to your advantage and expand your reach.
Work with influencers
This could really help you with a successful advertising campaign and getting more exposure.
When influencers talk about your brand with a large following and a loyal audience, you can break through in the market. By working with influencers, you can take the floor and become visible to consumers.
Otherwise, you can also try working with other brands that may already have been recognized.
You may think it might take the attention away from your business, but it is actually an effective marketing technique. When another brand with an established consumer base works with you, their audience will also become familiar with your presence.
Basically, it’s about focusing on visual elements on a website or other digital platform. Infographics, articles, paid ads, and even videos that look like they belong to a specific webpage and wherever they’re featured.
Native advertising is actually pretty prominent these days and many of us don’t even know how often we come across such content. But since it’s built in that way, it doesn’t look like an advertisement. With the help of such uninterrupted ads, you can successfully increase brand awareness in a short period of time.
If you match the images associated with your campaign, you can go a long way. Certain design elements like a color palette or scheme, pattern, or even a specific font that represents your brand can be very useful.
Hopefully these marketing or promotional techniques can add more visibility to your brand. In this day and age, there are several ways you can get your brand out there without going overboard.
While flashy billboards might be good for grabbing attention. However, you can only become a name to remember if you are able to connect with people emotionally.