Are you ready for some Instagram Stories tips that are guaranteed to increase your reach and engagement – straight from the experts at Instagram?
We got involved F8 Refresh, Facebook’s annual developer conference to learn what’s to come in the world of social media marketing, especially for Instagram stories.
We summarize the five most important tips from Winnie Ma, Partner Engineer at Facebook, to strategically grow on stories:
Top 5 Instagram Stories Tips to Increase Your Reach and Engagement
Not just only Instagram stories Fun and creativity, but they’re also one of the best ways to increase your engagement, increase brand awareness, and even increase sales!
Here are the top Instagram Stories tips for growing your business – according to Instagram:
- Define your business goals
- Create branded content
- Remember to incorporate product marketing
- Use social competitions
- Develop an influencer marketing strategy
Tip # 1: Plan and define your business goals
The very first step in creating a solid Instagram Stories strategy is to plan and define your business goals.
This will help guide your content and customize your publishing strategy so that it focuses on what is most important to your business.
Here are a few suggestions to help you set goals for your stories:
- Building Brand Awareness: This could be related to growing your followers and expanding your community.
- Improve Retention: Whether it’s follower or customer retention, focus on how often your followers come back to your profile to engage with your content.
- Improve Engagement: This goal most likely applies to any brand on social media, but having a goal of increasing your content engagement through story views, sticker clicks, or swipe-up engagements is a good place to start.
LATER TIP: Don’t forget to track and measure the baseline metrics before implementing a new strategy. This is a quick and easy way to see changes or improvements in your content performance and assess whether your strategy is working.
Instagram’s native story analysis is only available for 30 days. But with Later Instagram Stories Analytics, you can track and sort detailed performance data for up to three months in an easy-to-use dashboard.
Also, Later automatically calculates the completion rate of your Instagram Stories, which is the percentage of viewers who viewed all of your Stories without leaving – a metric not available in the Instagram app.
Analyze Instagram Stories data of up to 3 months with Later’s Instagram Stories Analysis today – available later growth and Advanced Plans!
Tip # 2: create branded story content
Instagram Stories can go away after 24 hours, but it’s still a good idea to keep them branded and aesthetically pleasing.
Take the online lifestyle magazine Sheerluxe – their Stories posts still feel to their branding style and match the styling of their website and Instagram feed.
Thankfully, there are tons of easy-to-use and affordable design apps out there that make creating Instagram Stories a breeze.
Storyluxe, Unfold, and over are brilliant apps for pre-made Instagram Stories templates.
And if you want to add a touch of movement to your content, StoryBoost and Mojo also have a fantastic selection of animated templates.
Tip # 3: Remember to incorporate product marketing
This step is often overlooked, but it is key to educating your audience about your product offering or services.
And it doesn’t just have to be through Instagram Stories! Think about how your products feed into all of your other marketing channels, such as email marketing or blog content.
If you can direct people to learn more about your product, it will naturally move your audience down the funnel in preparation to turn into a customer!
Tip 4: take advantage of social competitions
According to Instagram, there are real engagement opportunities through hosting a social competition on Instagram.
And we’d rather agree! When done right, an Instagram giveaway can really spread your brand’s message while giving back to your community at the same time.
Take, for example, the latest giveaway from Later in collaboration with the stationery brand STIL
Tip # 5: Harness the Power of Influencer Marketing
If you’ve ever thought about using Instagram influencer marketing on your business, now is the time to get started!
Adding Instagram influencer marketing to your overall strategy for Instagram can help increase your brand awareness, grow your follower base, and generate great sales.
And when it comes to Instagram Stories, brand partnerships can offer a whole range of opportunities for your brand and your products to be discovered by new audiences.
It is important that you find influencers who are tailored to your brand values and your product range and whose target group fits your target person.
Find out more about working with influencers and how you can grow your business through partnerships in our Ultimate Guide to Instagram Influencer Marketing.
And there you have it – the top ways to get your stories engaged and get an extra boost, according to the experts at Instagram.
Consider using these tips as a stepping stone in developing your Instagram Stories strategy.
Start planning your Instagram Stories with Later available today for all paid plans!
Nikki is Later’s editor-in-chief. She has worked in digital media in Dublin, London and Sydney and loves nothing more than clicking “publish” on a new post. When she’s not blogging with the Later team, you can find her outside with her dog Arlie or planning her next adventure – follow @nikkitravelled.