5 tips for promoting your online store on social media
Social media marketing is a powerful tool for entrepreneurs looking to expand their online stores. While this may just involve buying ad space on different platforms, it is not the only option available. You can build a loyal social media customer base by using and promoting your company page if you have the patience. This is how you can advertise your online shop on various social media platforms.
1 – Post relevant content
Some brands get stuck just talking about their products online while others post random content that they hope will be appealing. Neither approach is ideal. You want people to visit your page and immediately see who this page is for and what type of content it is publishing.
This doesn’t mean you should always post about the same thing. However, you should stick to topics that are all relevant to the same niche. For example, cool cups or interesting coffee recipes can be published on a page for a café. That won’t help them sell more coffee, but it may interest their audience.
Sticking to a topic is important as what you post ends up in your follower’s feed. And if they keep skipping posts from you because it’s not relevant to them, at some point they will feel inclined to follow your brand.
2- Find your audience
Almost all social media platforms offer tools that can be used to divide target groups into groups or topics. Whether it’s hashtags on Instagram and Twitter, or groups on Facebook, these tools create segments of the general audience that have certain things in common. If you play around with these tools, you will eventually find out which hashtags or groups you can use to speak directly to your target audience.
3 – Always give and take actions
Good advertising on social media can get you a lot of exposure and be a way of rewarding your loyal audience. You can also take advantage of a giveaway to get more people to sign up for your mailing list. Speaking of …
4 – Get people on your email list
Not only is social media a place to advertise your products, but you can also use it to promote other ways that customers can connect with you. And of all the options available, one of the best is to get them to subscribe to your email list.
A good email marketing campaign can generate leads, increase your sales, and getting your existing customers to buy from you again is always a good idea. There are many email marketing services that are trustworthy and cheap or even free that make this marketing strategy very accessible.
5 – Provide customer service and advice
Brands that are generous with their time and expertise often perform better on social media. If you can, make yourself or a member of your team available to answer questions and customer queries on social media. Both when questions are asked directly on your social media pages and when you see messages on other pages from consumers using products sold by your store.
Aside from building goodwill, this is a great way to help people out to demonstrate your team’s expertise.