SEO… Also called Search Engine Optimization . Are you already scoring important search terms with your website? If not, don’t panic: I have 5 SEO Tips and Tricks ready for you with which you can also start with SEO for your website! Did you know that SEO is one of the best and most effective ways of online marketing? In addition, SEO marketing is also very profitable in the long term. A real investment for the future!
Another advantage of SEO is that you do not need a high marketing budget to rank your website. The biggest investment you make is your time. And if you use SEO smartly, it is well worth your time.
To start, we’ll split this blog into 2 parts: ‘ On-site ‘ SEO and ‘ Off-site ‘ SEO.
On-site SEO are the SEO techniques that you apply to your own website. Such as your content, title, description and other SEO requirements. With this we tell search engines like Google exactly what your page or blog is about.
Off-site SEO are SEO techniques like backlinks and authority. This tells the search engine whether your website can be trusted, for example, and whether your website is valuable to the search engine visitor.
Tips for your On-site SEO:
To start with the very best tip for your ‘On-site’ SEO: The right content ! The most important point to rank high in the search engines is to provide relevant content to your visitors. Information that really matters to them.
If you only optimize your website to score as high as possible without taking into account the right content and offering as much value as possible to your visitors, you will not achieve a stable and high ranking in the long term.
Google scans your website and then assesses where your website may be. The behavior of your visitors partly determines your position within the search engines.
If your website does get a lot of clicks from the search engine, but visitors then quickly click away and do not read your page or message, this signals to Google that your page or blog is not good or interesting enough.
Google will always prioritize pages that are well received by their search audience. If Google receives such a signal, your page or blog posts will drop in search results.
2. Optimize your content for more results
In addition to providing relevant information for your visitors, it is important to present this content well. The layout and readability of your text is therefore very important.
3. Prepare your site technically for SEO
In addition to good content, it is extremely important that your website is ready to rank in the search engines. This requires attention on several levels. One of the most important parts of this SEO tips list.
4. Speed, mobile friendliness & tools
- Speed of your website:
The speed of your website is a hugely important factor for your SEO rankings. If your competitor’s website is faster than yours, Google will rank your competitor’s website higher than yours.
- A mobile friendly website
We have known for some time that you need to be clearly visible on desktop, tablet and mobile. However, Google also attaches great importance to the mobile version of your website.
- Google Analytics & Webmaster Tools
When you put a lot of time and energy into optimizing your website for the search engines, you naturally also want to measure the results.
SEO Tips for your ‘Off-site’
5. Backlinks & Authority
After your website is completely in order technically and substantively, comes one of the most difficult and unpredictable sides of SEO. Other websites have to tell Google that your website is interesting and also to be trusted. This is mainly done through backlinks.
A backlink is a link to your website from another website. If this website is reliable in the eyes of Google and has good content, this will give your website a boost. That reliable website actually tells Google that your website also offers added value.
The more such good backlinks you receive to your website or page, the higher Google will rank your page or blog post within the search engine.
It is therefore important to promote your page or blog so that it gets attention. In addition, you can look for other websites that are relevant to yours and ask if it is possible that he or she places a mention of your website.
For example, if you have written a blog about ‘ Losing weight with the Gluten Diet ‘ and you come across a blog about Gluten, your blog can add value to that one website. Never shot is always wrong, right?