3 Social Media SEO Tactics to Maximize Search Rankings
Social media is tied to search engine optimization (SEO). You may not have a direct relationship, but don’t make a mistake. Social media marketing in combination with SEO can have a positive effect on your company’s search ranking.
An example of this is using hashtags to show up in Google search results. If you search for #blogging on Google, it will serve a number of Twitter posts in the coveted position of zero.
This is just one example of how Google and other search engines are using mentions and hashtags on social media to deliver the best search results to users.
Marketers who focus on combining optimization tactics with social media efforts may see a surge in search rankings. After all, a larger online presence means a higher ranking regardless of where that online presence came from.
And social media continues to be a go-to marketing channel for marketers. According to a 2019 buffer survey, over 58 percent of marketers agreed that social media is important to their overall marketing strategy.
Are you ready to take your company’s social media SEO game to the next level? The following 3 social media SEO tactics to maximize search ranking have proven successful for my clients.
Make them work for your company!
1. First, examine the current state of your social media efforts
If you don’t have a clear picture of your social media endeavors, it can affect your company’s ability to grow. You can be sure that the most successful competitors in your industry are closely following the social environment.
Having a good idea of your current social endeavors is also important in defining SEO goals and processes for social media. Here are some key questions to ask when researching your current social media endeavors:
- How much revenue do your social activities bring to your company?
- Are your social activities getting a reliable ROI?
- Are there any social campaigns that are losing money?
- Which social media channels and campaigns work best?
- Are you using SEO in current social activity?
Measuring ROI is one of the most important metrics for your current social media efforts. One study found that 58.7 percent of brands and agencies found it difficult to measure the ROI of social media campaigns.
Once you have a clear picture of ROI, you can start incorporating SEO tactics into social media activities for better search ranking. This is because you can keep expanding your social media marketing budget.
2. Implement SEO for social profiles
A company profile on social media is more than just a company name and general marketing message. This is where social media SEO begins and ends when it comes to online growth and success.
Why is a business social profile so important? In the age of social media, consumers and customers will do their due diligence before contacting you. Where do you often do research? Social media.
For this reason, your social media business profile is crucial in order to attract more clients and / or customers. And it’s important to Google when it comes to social media SEO. Here are some questions about your company’s social profile:
- Does the company’s social profile lead users to learn more about the company?
- Will the profile attract the audience my company needs?
- Will my company appear when a company name search is performed on Google?
These questions can help you develop an optimized business profile on social media. This can help search engines define your social business profile and serve it up to serve a searcher’s intent.
Here is an example of an Instagram company profile with SEO elements for social media:
It has brand name, location, brand hashtag and website url. And guess what if you search for “Nick’s Plumbing & Sewer” on Google? The Instagram business page will appear.
3. Optimize social media images for powerful image search
Visual content is absolutely essential for marketing communication. Images, like pictures, can help your company develop the marketing message in a social media post and convey a branding tone.
Hence, adding pictures to social media posts is essential. This is a no-brainer. However, optimizing these images via social media SEO is often overlooked. And it definitely shouldn’t be if you’re looking to grow your business.
Did you know that 90 percent of the information sent to the human brain is visual? Optimized images can be even more effective. That’s how it’s done:
- Have an optimized image filename (i.e. Best-Plumbing-Services-Houston)
- Make sure the images respond to multiple devices
- Make sure the image format loads quickly (.png, .jpg, .tiff, etc.).
- Reduce the size of the image file as much as possible for better loading speed
- Use keywords in the title and caption of the image file
- Alt text is very important to fill out
- Structured data can be very helpful for image optimization
Getting the most of pictures in your social media posts can have a huge impact on your business goals, whether it’s getting more leads or greater brand awareness.
Here is an example from Lego on Instagram:
Are you tweaking your company’s social media to maximize search ranking?
The above social media SEO tactics can have a profound impact on your search rankings if done correctly. Google and other search engines are increasingly using social signals to meet search intent and provide the best content for every search query.
Social media does play a role, while it may not be a direct one, it is a major factor in increasing online visibility and access to your social media channels, website and landing pages.
What is your Social Media SEO Strategy for 2021? I am interested in knowing how to help you achieve your goals. Let’s get social!